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WATCH: How Do Designer Underwear Models Get Ready for an Ad Campaign?

Got a shaving fetish? No? Then how about an underwear model shaving fetish? Because before these Dolce & Gabbana underwear models — actually, they’re professional Italian swimmers! — can sit for the camera, they’ve first got to remove any fuzz, patch, and follicle. But aren’t swimmers used to trimming everything off?

All so they can look like this:


(Thanks, John!)

By:           editor editor
On:           Jul 17, 2009
Tagged: , , ,
    • alan brickman
      alan brickman

      d and g have been trying to get more of the straight market these days..that’s why they hire very straight guys for their campaigns and suppress gay rights at the same time…

      Jul 17, 2009 at 11:18 am · @ReplyReply to this comment ·
    • hardmannyc

      @alan brickman: “d and g have been trying to get more of the straight market these days..that’s why they hire very straight guys for their campaigns”

      This is sarcasm, right?

      BTW, I so much hate when these fashion videos try to be all “edgy” by putting on truly horrific background music.

      Jul 17, 2009 at 11:25 am · @ReplyReply to this comment ·
    • galefan2004

      DISGUSTING! Pure and simple. This is why I don’t support underwear modeling. This is trying to tie into a very outdated stereotype that all men should be hairless. This look ended in the late 90s. Hair is making a huge come back.

      Jul 17, 2009 at 11:30 am · @ReplyReply to this comment ·
    • alan brickman
      alan brickman

      they have said publicly they don’t support gay marriage rights…

      Jul 17, 2009 at 11:32 am · @ReplyReply to this comment ·
    • Jon B
      Jon B

      @alan brickman: “Hey big boy, hey hey big boy.” If you think there is ANYTHING “very straight” about any single element in that video, you really need to pop the gay bubble you’re living in and meet some straight dudes. I’m one of those gay guys that has predominantly straight male friends, and I’ll tell you this much, that advertisement is DEFINITELY NOT targeting any of them. Also, Dolce and Gabbana aren’t against gay rights. What they were trying to say, although a dramatic flourish did make their comments offensive and harder to construe, was that gay marriage is a straw man… what we should be working towards is acceptance. In some ways they are wrong about that. In some ways they are right. It depends on how you define the ends and the means.

      Jul 17, 2009 at 11:58 am · @ReplyReply to this comment ·
    • Cam

      i’m so bored with guys looking like bloated steroided 10 year olds. I mean I don’t want some guy to have a pelt on his back, but shit, when did all photographers become afraid of a little chest hair or a treasure trail. These guys look ridiculous.

      Jul 17, 2009 at 12:23 pm · @ReplyReply to this comment ·
    • Sam

      @alan brickman: Do you have a link? Because I find that EXTREMELY hard to believe. Dolce and Gabbana were together as a gay couple for 19 years…

      Jul 17, 2009 at 12:39 pm · @ReplyReply to this comment ·
    • buttmunch


      Jul 17, 2009 at 1:32 pm · @ReplyReply to this comment ·
    • dm73

      This is definitely NOT aimed for straight men. The video at the 29 second mark kinda gives you that hint clearly, no? Lovely, though I like hairy chests and treasure trails myself, they are swimmers, they’re used to shaving.

      Jul 17, 2009 at 1:34 pm · @ReplyReply to this comment ·
    • JohnInManhattan

      @Sam: Stefano “I am opposed to the idea of a child growing up with two gay parents.” Gabbana: Same-Sex Parents Unfit to Raise Children: http://www.towleroad.com/2006/12/stefano_gabbana.html

      And now you know.

      Jul 17, 2009 at 5:29 pm · @ReplyReply to this comment ·
    • Paolo

      Alan is perfectly right. D&G never supported the Italian gay community in any way, they are against gay adoptions, they vote for Berlusconi and they’re catholics. I would never buy anything made by them.

      Jul 17, 2009 at 5:45 pm · @ReplyReply to this comment ·
    • AlwaysGay

      @Cam: You must be overweight. There is no other explanation for your truly ignorant comment. These guys’ bodies are very achievable through natural means like working out.

      Jul 17, 2009 at 6:27 pm · @ReplyReply to this comment ·
    • 7SK

      @galefan2004: “DISGUSTING! Pure and simple. This is why I don’t support underwear modeling. This is trying to tie into a very outdated stereotype that all men should be hairless. This look ended in the late 90s. Hair is making a huge come back.”

      …Hair is making a huge comeback…

      As far as I know, hairless or nearly so has been the mainstream image of male models since…forever, from ancient Greek and Chinese art to Gary Garrett and Joe Dallesandro, and the most famous male models of today, like AJ Abualrub, Mat Gordon, Baptiste Giabiconi. I don’t know if hair is “making a comeback” as you say, but hairless is and has always been in style. It’s not a stereotype, it’s just…what’s desired, maybe? I’m not too sure. But it’s not going away anytime soon, I can tell you that much.

      Jul 17, 2009 at 7:10 pm · @ReplyReply to this comment ·
    • Fitz

      In High school, 4000 years ago, I dated a Diver.. and they had these shaving parties before every match. It looks a lot sexier than it is :) Because shaving especially for a 16 year old) means sand-paper stubble the next day. Ouch!

      As far as body image stuff- yeah, I am over it too– I like natural bodies more. I don’t really want my lovers looking like they are prepubescent.

      As far as D&G on gay rights…. it’s complicated. That they think we should accept relationships without slips of paper and that they think kids need moms too isn’t enough for me to call them homophobes.

      Sometimes a cigar is just a cigar. And sometimes a hot guy showing off his body is just that.

      Jul 17, 2009 at 7:30 pm · @ReplyReply to this comment ·
    • afrolito

      I love D&G. Just because they personally believe gay couples are not fit to be parents, doesn’t mean they are anti gay rights in general. That cooment Stefano made has been sooo taken out of context by the shril nazi gays.

      As far as body hair goes, it will NEVER make a comeback in fashion, not only because excessivce hair is gross, but it photographs badly.

      Jul 17, 2009 at 10:04 pm · @ReplyReply to this comment ·
    • UWSguy

      Afrolito is just dumb. Not true about hair in fashion. Where do you live?

      These hot guys were ruined with all the shaving.

      Jul 17, 2009 at 10:39 pm · @ReplyReply to this comment ·
    • afrolito


      Really? I live in New York Cuty bitch.

      How many fashion mages do you read on a weekly basis? I’m guessing NONE. Pick one up, and show me page after page of hairy beasts. You may see a few models with some light body hair, but high fashion models will never be furry.

      Good luck with that search.

      Jul 17, 2009 at 11:07 pm · @ReplyReply to this comment ·
    • Rudy

      So he dumps “the most important person in my life” and he’s ready to make the commitment of be a father so he can see his “seed blossom” by having a female friend carry his baby and be mother while disparaging gay couples who have a child because he so loved his mother.
      Sounds like a real life Bruno here.

      Jul 18, 2009 at 3:27 pm · @ReplyReply to this comment ·
    • Steven

      @Cam: ‘i’m so bored with guys looking like bloated steroided 10 year olds’

      They are professional Italian swimmers. Did you not read that bit?

      Jul 20, 2009 at 2:47 am · @ReplyReply to this comment ·
    • jon

      Personally I far prefer smooth, shaven or natural… it’s just my preference so I’m not a whining nazi about it. I really do not think “hair” is making a comeback… I don’t see it anywhere.

      Jul 20, 2009 at 4:20 pm · @ReplyReply to this comment ·
    • Michelle

      … And I thought all us girls had it hard…Seriously is being hairless really such a big thing to you guys any more? From the comments it seems that maybe these underwear companies are working from out of date stereotypes

      Jul 23, 2009 at 9:15 am · @ReplyReply to this comment ·
    • James

      They all look gay.

      Apr 9, 2010 at 7:14 pm · @ReplyReply to this comment ·

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