Ikea was one of the first mainstream retailers to include positive LGBT representations in its advertising. So it’s disappointing the company chose to mock the trans community in a recent ad that aired in Thailand.
An ad tagged “Forget to Deceive” aired in late December and January and depicts a young woman so surprised by a bargain that she speaks in a deep male voice (the suggestion being that she’s trans or in drag). The woman’s male companion looks aghast and runs away, as she is left to schlep a heavy box of flat-packed furniture.
The Thai Transgender Alliance sent an open letter to the Swedish retailer, complaining that “the transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for ‘deceitful and deviant lifestyle.'”
h.t.: Gay Star News