WATCH: Marc Jacobs Strips Down, But Keeps On His Kilt, For Diet Coke

Is it us or have their been a lot of man candy in commercials as of late? Like, more than usual.

Calvin Klein, H&M and Diet Coke must have spent all their promotional budgets on the production values, leaving no room for shirts or even pants.

Tenaciously topless and kitschily kilted designer Marc Jacobs is the latest dude to doff his shirt, joining Diet Coke as the soft drink’s hard-bodied new creative director for 2013.