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Watch the Pepsi Ad That’s Set Off a Homophobic Boycott

I know it’s wrong to get so much pleasure out of crazy boycott’s run by the American Family Association. It’s just that when it comes to finding out the latest cool and gay marketing campaigns, they’re our first source. Take for instance two new Pepsi commercials out now that have prompted AFA to declare a carbonated jihad against the cola manufacturer. One’s a Canadian ad featuring a bisexual guy who comes out for Pepsi and the other’s from the UK. Watch it after the jump.

By:           Japhy Grant
On:           Jan 30, 2009
Tagged: , , ,

  • 19 Comments
    • Miss Understood
      Miss Understood

      Funny, I think the ad is mildly homophobic itself. It is just like many SNL skits, the butt of the joke is that he’s gay. It may have been more clever if the viewer was the one misled rather than the friends.

      Jan 30, 2009 at 10:20 am · @ReplyReply to this comment ·
    • Alex
      Alex

      @Miss Understood: I’m not sure it’s homophobic, but it’s just not all that funny. The twist is that he’s gay, and if that was a big twist, it could be funny. But (in part because the ad is on this site) it was unsurprising, so just not that funny.

      Jan 30, 2009 at 11:08 am · @ReplyReply to this comment ·
    • Mr. Understood
      Mr. Understood

      I agree with both Miss Understood and Alex. It is both mildly homophobic AND not particularly funny. I’d classify it as sophomoric.

      Jan 30, 2009 at 11:42 am · @ReplyReply to this comment ·
    • fermat
      fermat

      Don’t forget, it’s also sexist. The viewer is led to believe that the guy will first dump the bookish, plain woman for the one with the big boobs. The other two high fiving confirms that. Pepsi is using cliches all over the place.

      Jan 30, 2009 at 11:47 am · @ReplyReply to this comment ·
    • Alexa
      Alexa

      If it pisses the AFA off, I’m all for it.

      Jan 30, 2009 at 12:01 pm · @ReplyReply to this comment ·
    • cmh
      cmh

      Meh really average and sophomoric. Like the AFA.

      Jan 30, 2009 at 12:10 pm · @ReplyReply to this comment ·
    • fanboi
      fanboi

      The AFA was kind enough to provide a number for Pepsi Customer Relations in order for outraged bible-bangers to call and lodge their bigoted “christian” judgment. But I used it to call and lodge my support AGAINST the AFA boycott and to thank them and ask them to keep up the good work. The customer relations person was SOOOO glad to hear from me. Please call and do the same and then tell a friend and have them tell 2 friends – and so on, and so on.

      PLEASE CALL PEPSI TO THANK THEM FOR THEIR SUPPORT: 1-800-433-2652

      YOU CAN ALSO CALL AND THANK PEPSI SUBSIDIARIES… (AFA targeted them for harassing phone calls too so give em a break and call to say thanks)

      FRITO LAY: 800-352-4477
      TROPICANA: 800-237-7799
      GATORADE: 800-367-6287

      Jan 30, 2009 at 12:49 pm · @ReplyReply to this comment ·
    • fanboi
      fanboi

      and the boycott was actually not started by the commercial – it was sparked by Pepsi’s $500,000 donation to PFLAG. The commercial just pissed them off more. :)

      AFA Letter to PepsiCo Chairman Indra K. Nooyi from Donald E. Wildmon (October 14, 2008):

      Recently we noticed that PepsiCo gave a $500,000 donation to Parents, Families and Friends of Lesbians and Gays. We were indeed surprised by PepsiCo’s support of the homosexual group. It would appear to us that PepsiCo would not involve itself in a political and culture war, especially supporting an organization seeking to redefine marriage and family.

      We ask PepsiCo to remain neutral in this culture war, neither supporting nor opposing the homosexual agenda.

      We would like to discuss this matter with PepsiCo. Would you have a representative of PepsiCo contact us?

      Response from Paul Boykas, director, public policy to Donald E. Wildmon (November 18, 2008):

      I’m responding to your letter to our Chairman. In 2008, the PepsiCo Foundation awarded a grant to Parents, Families and Friends of Lesbians and Gays to support a national program specifically designed for workplace environments.

      The initiative seeks to promote further understanding and equality in the places where people spend much of their time at work.

      Among the values promoted by the PepsiCo Foundation is ensuring a work environment that is respectful and where associates are valued for their contributions. I hope this helps clarify this grant by the PepsiCo Foundation.

      Jan 30, 2009 at 12:52 pm · @ReplyReply to this comment ·
    • RichardR
      RichardR

      @Alexa: Thank you, Alexa, for my first big chuckle today! I totally agree — if it upsets the likes of AFA, it’s a very good thing.

      Jan 30, 2009 at 1:34 pm · @ReplyReply to this comment ·
    • Emily
      Emily

      You’re right, the site is mildly homophobic. Why don’t we use this as an opportunity to teach the AFA something about boycotts, then? We should all call up the AFA and thank them for for their support in ending homophobia… that ought to get them in a tizzy :P

      Jan 30, 2009 at 2:29 pm · @ReplyReply to this comment ·
    • Michael Jones
      Michael Jones

      Also, we have an action alert up about this over at the Gay Rights blog at change.org (http://gayrights.change.org). With a couple clicks, you can send a thank you letter directly to Pepsi’s Consumer Affairs representative, thanking the company for their LGBT support. Here’s the direct link:

      http://gayrights.change.org/actions/view/thank_pepsi_for_their_support_of_lgbt_rights

      Jan 30, 2009 at 2:45 pm · @ReplyReply to this comment ·
    • Scudder
      Scudder

      There will prolly be the comments that drinking Pepsi makes you gay.

      Come to think of it…there was a lot of Pepsi in our house when I was growing up.

      Jan 30, 2009 at 7:44 pm · @ReplyReply to this comment ·
    • ron
      ron

      Dumb, homophobic Pepsi ad that seems like it’s from 1987.

      Jan 30, 2009 at 9:24 pm · @ReplyReply to this comment ·
    • scott
      scott

      i think it’s a bit homophobic only because that dude on the right seems to be making a disgusted face. Not a shocked face. Like a WTF, you’re missing out on a beautiful babe. It’s more like, holy crap, ewwww, you’re going for a dude.

      Feb 1, 2009 at 12:29 am · @ReplyReply to this comment ·
    • scott
      scott

      oh, it’s also…

      1. not clever

      2. not funny

      Feb 1, 2009 at 12:29 am · @ReplyReply to this comment ·
    • Badamj
      Badamj

      I think its more pro gay than anything? It does depict male gay desire and courting which has to be progressive and a good thing The fact that his ‘friends’ don’t seem to know he is gay and are shocked seems to be some kind of implied rebuttal/disclaimer/apology to mainstream non-gay publics, or something? Its a weird ad. Who exactly are they targeting? Or is that the point:anything goes” blur transcend boundaries? I think it makes homosexuality seem somewhat banal and ordinary: acceptable to accountants or something. Anyway Coke tastes better

      Feb 1, 2009 at 5:08 am · @ReplyReply to this comment ·
    • Mister C
      Mister C

      I’M A PEPSI DRINKER FOR LIFE…FVCK COKE!

      Feb 1, 2009 at 9:43 am · @ReplyReply to this comment ·
    • Badamj
      Badamj

      I accept you. Can I tell you that the earth is flat and that the republicans won the 2008 USA election? Pepsi is sooooo gay and wrong…;lol

      Feb 1, 2009 at 10:00 am · @ReplyReply to this comment ·
    • Vanhattan
      Vanhattan

      I loved it

      Feb 1, 2009 at 11:15 pm · @ReplyReply to this comment ·

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