This year, Impetus wanted to switch up the way they did underwear by modernizing it. For their inspiration, they looked to the cosmopolitan man with a distinctive lifestyle. Using a very technical and stylistic approach, they also brought on a brand new model for their campaign, veteran Tomas Skoloudik. At the forefront is their Young collection, which evokes the carefree, unrestrained spirit of younger boys. Go behind the scenes with Impetus as they put together the shoot for their FW 2013/14 collection.
Video Credit: Sergio Martin & Karlos Sanz | Photo Credit: Mario Sierra
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