Yow—America did not embrace Glee: The 3-D Concert Movie.
Here are the numbers:
Friday: Opens in sixth place with $2.7 million.
Saturday: Drops 37%, takes in $1.7 million more.
Weekend total estimate: $5.7 million.
It didn’t even crack the top 10. More people went to see The Change-Up. People hate The Change-Up. A baby shits in Jason Bateman’s mouth in The Change-Up.
Obviously, the hardest of hardcore Gleeks went and gave it an “A” Cinemascore. And the film didn’t cost much to make, so it’ll recoup its money pretty quickly, probably even before DVD sales kick in.
Maybe Sue Sylvester’s multi-tentacled reverse-psychology marketing strategy (see above video), worked too well. Jane Lynch is such a convincing actress she convinced everyone to stay home:
“It’s time to make a stand against these pimply-faced, hormone-ridden twits by joining the ‘Stop Believing’ campaign. Say ‘no’ to their insignificant cinematic experiment. I don’t know about you, but I can’t stand looking at their little satanic faces in 2D, much less 3D.”