Commercial appeal

103 million people tuned in to watch the Super Bowl’s gayest moment

Explicitly LGBTQ moments have become a regular part of the Super Bowl broadcast in recent years, from Lady Gaga’s inclusion of they lyric “No matter gay, straight, or bi / Lesbian, transgendered life” in her 2017 halftime show, to the ads. Lots of ads. Lots of gay-inclusive ads.

We anticipated another post this year collecting all the gay over-and-undertones, but in the end it was all fairly… straight.

There was one ad, though, that stood out from the pack as we sifted through material, panning for gay gold.

Related: Super Bowl fans thought they’d found the perfect bar, but was a VERY different sort of ‘Eagle’

The spot was produced by the NFL and features two football legends–NY Giants quarterback Eli Manning and wide receiver Odell Backham Jr.–in a Dirty Dancing-style dance routine.

Homophobia in sports remains a huge cultural hurdle, from little leagues to the major leagues. So a little on-screen romance between two of football’s biggest stars, aimed at the broadest national audience there is, can go a long way.

Watch the ad below, and find out if they nail the lift at the end (they do):