STYLE HAUS

12 Reasons Balmain’s Olivier Rousteing Is The Only Fashion Instagram To Follow

olivier rousteing instagram

Olivier Rousteing is the 29-year-old creative director of Balmain, the storied French luxury brand known for its ornate opulence, founded by Pierre Balmain in 1914. With his sculpted cheekbones, racially ambiguous model looks and a rolodex of celebrity friends, Rousteing has turned Balmain into the kind of personality-driven brand in the vein of Tom Ford, Isaac Mizrahi and Gianni Versace.

This cult of couture personality translates into over 1 million Instagram followers for the French-born designer. Rousteing is also bringing his Gaelic glamour to the traditionally quieter men’s runway —men’s wear now accounts for 40 percent of Balmain’s business — staging his debut collection late last month.

With New York Men’s Fashion Week kicking off, let’s take a look at  a few reasons to follow Mon. Rousteing.

1. If you’re a lover of fashion and are all about that backstage life

2. If you’re a lover of celebs figuratively — or literally — sucking each other off

  CASUAL SUNDAY DINER ???????? @mariahcarey #paris #theoneandonly #fun #love #glamour #thebest   A photo posted by olivier rousteing (@olivier_rousteing) on

3. If you’re a fan of male models — and really, aren’t we all?

MY BALMAIN BOYS ??

A photo posted by olivier rousteing (@olivier_rousteing) on

4. If you’re a lover of cheekbones that could cut glass

SUN IN THE HOUSE ?? #homesweethome #paris #sunnyselfie #sundayfunday #woking #sun #love #chill #foroncenofilter ????   A photo posted by olivier rousteing (@olivier_rousteing) on

5. If you’re a lover of an ass that won’t quit, as Rousteing displayed earlier this year on the cover of gay mag Têtu

THANK U TETU FOR LAST NIGHT @tetumag #20years #aboutlastnight #paris #tetuteam #celebration #reunion

A photo posted by olivier rousteing (@olivier_rousteing) on

>6. If you’re in need of a different kind of hump day

MISSING HOLIDAYS AND THIS FRIEND ???? #mydubai #takemeback #holidays #memories #aladin

A photo posted by olivier rousteing (@olivier_rousteing) on

7. If you’re a fan of all black everything

THE BALMAIN ARMY #thisisFASHIONbaby #menswear #paris @balmainparis #frenchluxury #myboysrockedit   A photo posted by olivier rousteing (@olivier_rousteing) on

8. If you’re a fan of artistic gym selfies

9. If you’re keeping up with the Kardashian-Wests

HAPPY BDAY KANYE ???? #inspiration #love #friend #keeprockinthisworld #kanyewest

A photo posted by olivier rousteing (@olivier_rousteing) on

10. If you love social media schtick

???????? A photo posted by olivier rousteing (@olivier_rousteing) on

11. If you love a good ole-fashioned Rihanna sing-a-long

OUT OF THE OFFICE ?????? 4/5 seconds effect !!! @badgalriri #kanyewest #letshavefun #paris #ihopeyoucanunderstand

A video posted by olivier rousteing (@olivier_rousteing) on

12. If you want to wake up next to Olivier Rousteing

MORNING SUN ??#paris #bed #morningselfie #itsfriday #yeahhhhh A photo posted by olivier rousteing (@olivier_rousteing) on


Les Fabian Brathwaite — putting the ‘ball’ in Balmain.