Geoffrey and Rusty are among the couples featured in KY’s new ads, running in magazines including Entertainment Weekly, that depict gays as just a couple of softies who like long walks on the beach, champagne supernovas, and staring into each other’s eyes … while one pounds away at the other. [via AfterElton]
Nickadoo
So you’d prefer this ad (NSFW)?
dvlaries
It’s like that annoying “Head On” commercial from a couple of years back. The product had no FDA approval to say what it was supposed to fix, accept “apply directly to the forehead.” For several of its first runs, I had no idea what the hell it was for: was it pimple medicine, insect repellant, sunburn healer …what?
Here we are in the same territory, and advertisers are never funnier than when they’re tip-toeing, and themselves scared of what they’re selling.
Bland as it is, at least its not as infuriatingly insulting as the Enzyte commercials.
Cam
I’m not going to complain about this ad…even though it is difficult to see what the hell they are advertsing. Anything that puts gay images out there in straight magazines etc… is fine with me.
soakman
Bland? You’ve got to be kidding. It’s an ad for personal lubricant. If the ad itself doesn’t imply gay anal sex to EVERYONE who look at it, they have to be complete innocents.
I think it’s tasteful, not overreaching, and says exactly what it is intended to say. Gay couples also use our product (which is most often used for sexual penetration).
I think it’s absurd to complain about this. I give it a thumbs up.
Mr. Enemabag Jones
2 Gay Men Appear In Lube Ad With No Mention Of Anal
Where’s the fun in that?
AlanInS.L.UT
@Nickadoo:
OMG, that is awesome! hahaha
L.
@Nickadoo: I want to know how you found that ad. Or I don’t. Well maybe I do. Gah. Confused.
Brutus
Do you really think the straight version explicitly mentions vaginal intercourse?
Besides, you don’t know these guys. Maybe they’re among the gays who don’t have anal, and just use the KY for frottage or mutual j/o.
Andrew
As usual for the commenters on this site, the most important point of this ad is missed:
Aren’t those two just the cutest couple!?!
Nickadoo
@L.: Follow the copyranter… an Ad guy who critiques the best and worst in advertising.
Mike
What the heck is Crawfish Etouffee?
GregorVonK
@Andrew: Exactly, Andrew. They look like real people–and they look like they were made for each other.
TommyOC
“Meet Brett. Brett is single and still waiting for “that special one.” In the meantime, Brett takes care to ensure that his sensitive skin remains supple while firm. KYSingles.”
jeoffrey
Gay people use lube. It’s a fact. And heterosexual people us it in the same place we use it as well. Heterosexual people need to get over their phobia’s. What we do in the bed room is the same as them We make love to our partners as consenting adults. America need to get over it’s self. Europe has it right sex is sex. But love is love is love. We are so screwed . Because of Religous beliefs.