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2 Ways McDonald’s Is Going After the Gays: Cute, and Sexually Suggestive

Aww, cute! McDonald’s released this television spot in France where a young fella chats with his schoolmate lover while waiting for his dad to grab their burgers. “We wanted to show society the way it is today, without judging: there’s obviously no problem with homosexuality in France today,” says Nathalie Legarlantezec, the company’s brand director in France. Meanwhile, in America …

the advertising is less subtle.