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Those are some gay jeans!

By ryandavis September 15, 2008 at 4:09pm · 9 comments

Logo and Levi’s have joined forces to sell more jeans to gays. Levi’s has agreed sponsor thirty weeks of Saturday night’s Unbuttoned programming. Something else to tivo.
CONTINUED »

Entertainment Jossip Levi's Logo
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9 Comments

  • Jack

    How long before the Christianists start their hysterical ranting?

    September 15, 2008 at 5:09pm
  • seitan-on-a-stick

    Oh great, just in time for recession pole-dancing for poor hustlers (see pic)

    September 15, 2008 at 5:09pm
  • Mike

    If they want to sell more jeans to gays a good start would be to stop manufacturing them in places like Egypt.

    September 15, 2008 at 6:09pm
  • tonytigger

    What’s Logo going to “unbutton”? The channel has nothing we want to see naked. QAF, L WORD??? exciting the first time we saw them on Showtime, but not the 100th time on Logo. Does Logo really think gays are so starved for programming that butt shot or a swear word is going to entertain. please! Bravo’s the best gay network around.

    September 15, 2008 at 9:09pm
  • bobster

    I heard that Perez Hilton is the spokesperson for Levis. Who was the brain surgeon that came up with this idea? Last time I checked gays didn’t aspire to be nasty, fat bloggers who make their livelihood trashing people. Would it have asked too much to have hire a goodlooking guy?

    September 15, 2008 at 9:09pm
  • girl-about-town

    Logo sux!

    September 15, 2008 at 9:09pm
  • seitan-on-a-stick

    Viacom-owned Logo destroyed 365Gay.com. Try blogging on that fascist gay site!

    September 16, 2008 at 12:09pm
  • noahboy

    Seitan, Logo ruins everything they touch. AfterElton and Downelink used to be cool sites, but now they sanitized them so much that I wonder if everyone working at Logo is Republican.

    September 16, 2008 at 10:09pm
  • Steve

    Gay guys bought lots of 501 jeans for a lot of years because we liked the way they fit. But, about ten or fifteen years ago, Levis changed the cut of their product. I think they moved their manufacturing to China, and accepted the lack of quality and fit because they got such a cheap price. When the quality and fit disappeared from the products, the customers abandoned the brand. For the last ten years or so, the gay guys I know have been wearing a lot of A&F.

    Marketing only sells one copy of a product to each customer, and you lose money on that sale. The cost of the advertising usually exceeds the entire price of the product. Quality and fit sell repeat purchases.

    I still keep a few pairs of Levis khaki slacks for office wear. In other brands, I can just buy a 32 waist without having to try it on on the store. But Levi brand pants labeled “32” actually measure anywhere between 30 and 34. I don’t buy them any more.

    Put the quality and fit back into the product, and make it in USA. Then the sales volume will increase again. But if you spend a lot of money on advertising to get me to buy one pair, and that pair is of poor quality, it will be another ten years before I try them again.

    September 17, 2008 at 8:09am

Comments are closed.

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