Logo and Levi’s have joined forces to sell more jeans to gays. Levi’s has agreed sponsor thirty weeks of Saturday night’s Unbuttoned programming. Something else to tivo.
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9 Comments
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Jack
How long before the Christianists start their hysterical ranting?
seitan-on-a-stick
Oh great, just in time for recession pole-dancing for poor hustlers (see pic)
Mike
If they want to sell more jeans to gays a good start would be to stop manufacturing them in places like Egypt.
tonytigger
What’s Logo going to “unbutton”? The channel has nothing we want to see naked. QAF, L WORD??? exciting the first time we saw them on Showtime, but not the 100th time on Logo. Does Logo really think gays are so starved for programming that butt shot or a swear word is going to entertain. please! Bravo’s the best gay network around.
bobster
I heard that Perez Hilton is the spokesperson for Levis. Who was the brain surgeon that came up with this idea? Last time I checked gays didn’t aspire to be nasty, fat bloggers who make their livelihood trashing people. Would it have asked too much to have hire a goodlooking guy?
girl-about-town
Logo sux!
seitan-on-a-stick
Viacom-owned Logo destroyed 365Gay.com. Try blogging on that fascist gay site!
noahboy
Seitan, Logo ruins everything they touch. AfterElton and Downelink used to be cool sites, but now they sanitized them so much that I wonder if everyone working at Logo is Republican.
Steve
Gay guys bought lots of 501 jeans for a lot of years because we liked the way they fit. But, about ten or fifteen years ago, Levis changed the cut of their product. I think they moved their manufacturing to China, and accepted the lack of quality and fit because they got such a cheap price. When the quality and fit disappeared from the products, the customers abandoned the brand. For the last ten years or so, the gay guys I know have been wearing a lot of A&F.
Marketing only sells one copy of a product to each customer, and you lose money on that sale. The cost of the advertising usually exceeds the entire price of the product. Quality and fit sell repeat purchases.
I still keep a few pairs of Levis khaki slacks for office wear. In other brands, I can just buy a 32 waist without having to try it on on the store. But Levi brand pants labeled “32” actually measure anywhere between 30 and 34. I don’t buy them any more.
Put the quality and fit back into the product, and make it in USA. Then the sales volume will increase again. But if you spend a lot of money on advertising to get me to buy one pair, and that pair is of poor quality, it will be another ten years before I try them again.