With MTV out of cash, and Viacom shedding jobs left and right, life over at Logo, America’s gay network, must be looking pretty grim these days. Like many of you, Logo’s original programming has left us mostly scratching our heads. Noah’s Arc was goddawful bad as was the relentless unfunny U.S. of Ant and even bright spots like Transamerican Love Story and the ongoing tv-version of Del Shore’s Sordid Lives seem like the sort of programs which would only appeal to a small niche of its demo, which is not something you want when your audience is a niche market to begin with. Logo needs a hit and it needs it soon.
Because we really don’t want to be writing a post about the death of Logo anytime soon, we’re offering some free, unsolicited pitches. That’s right, we won’t sue you if you steal these ideas. They are yours, Logo—free for the taking. Just stop trying to make the BBC look so damn exciting and innovative already.
Heaven or Hell
Each week, audiences will be challenged to walk a mile in someone else’s shoes, as gays and lesbians swap places with religious folks and others who don’t believe in equality for LGBTs. For seven days, a Mormon missionary might live in West Hollywood while the gay guy whose apartment he’s staying in will put on the shirt, tie and backpack and knock on doors to spread the Gospel. While they come from different backgrounds, by choosing to see the world through each other’s eyes for little bit, they’ll learn valuable lessons and make great TV. At the end of the week, they’ll meet the person whose life they’ve been living and share their experiences. It’s like Wife Swap, only with the stakes raised exponentially.
Look, we loved the couple of episodes of elimiDATE that were same-sex oriented. We loved it so much, in fact, that it’s the inspiration for Threesome. Two guys (or gals) will vie for the affection of another. The twist is that, at the end, the guy who gets picked as the winner gets the option of choosing to date either the guy who crowned him the winner or his competition. With its built in cattiness and opportunity for backstabbing, it’ll be just like the real gay dating scene.
I don’t personally know former escort, Marc Jacobs ex and wannabe nightlife impresario Jason Preston, but what I do know is that he’s a walking, one-man ball of drama and relentless media whore. In short, he’s a tragic reality show without a camera crew. I sort of envision The Jason Preston Hour as a real life Man Bites Dog, with Jason using the cameras and the show as a way to advance his own self-promoting agenda. In an age of Facebook and MySpace, Preston really is the perfect Warholian celebrity: famous simply for being famous. Produced with the right cynical eye, as well as intercutting scenes of Jason doing his thang with interviews of random people talking about what they think of Jason (this part seems key to making the whole concept work), we think this show could actually work. And we’ll go out on a limb and say Preston’s probably for hire.