36 Major Companies Celebrating Pride With Social Media

With Pride month drawing to a close, some of the world’s largest Pride celebrations will be happening this weekend in cities like New York, Paris, San Francisco, London, Dublin, Toronto, and Seattle, among others. With the recent DOMA and Prop 8 decisions lingering overhead (and Cher’s performance at New York City’s Pier Dance), it’s sure to be one of the most exciting weekends for the LGBT community yet.

But before we go out, toast to our victories, and make out with strangers, let’s take a minute to applaud the companies that stood by our side with messages of support on social media networks this month.

General Mills. Partnering with McCann New York, General Mills has launched the #LuckyToBe campaign, represented by iconic rainbow marshmallows in your Lucky Charms. The campaign has been sharing photos of people celebrating Pride all month.


Red Bull. The company posted this equality symbol made entirely out of Red Bull cans to their Facebook page yesterday. The caption reads “Energize Equality.”

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Facebook added this new rainbow emoticon to the list of options available in the status update bar this week. A Facebook representative confirmed that the new icon was launched in light of the DOMA decision. You can read more about Facebook’s dedication to LGBT equality here.

YouTube. To coincide with gay pride celebrations in San Francisco, New York, London, Paris, and so many others, YouTube is featuring LGBT content exclusively on the YouTube Spotlight channel.


Google. During Pride week, Google is lighting up the classic search bar with a rainbow if you search for “gay,” “lesbian,” “queer,” “marriage equality,” and “Stonewall,” among others.


AT&T posted this image to their Facebook page last week with the caption “Celebrate Pride.”


GLAAD partnered with Google+ and YouTube this month in launching the #ProudToLove campaign.


Nike launched a line of Pride-themed clothing called the #BeTrue collection.

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Westfield Malls. During the month of June, the San Francisco shopping center has partnered with GLAAD to display support for “the pride movement.”

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Marriot. The hotel chain’s website went red after the DOMA decision earlier this week, and the Gay & Lesbian Travel page was updated with a quote from President and CEO Arne Sorenson.

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Instagram launched a page dedicated to following the documentation of the week’s historic events.


Oreo posted the image above to their Facebook page yesterday.


American Apparel partnered with GLAAD again this year to launch a line of Pride-themed t-shirts. For the first time ever, they were bi and trans-inclusive.


Grey Poupon posted this image to their Facebook page on Monday. The caption read “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.”

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Banana Republic launched the #BRLove4All contest on Facebook this week, inviting all couples to submit their photo and love story for a chance to win a Banana Republic outfitted wedding.


Hanes posted this photo to their Facebook page on Wednesday.

Mastercard launched the #AcceptanceMatters giveaway on Twitter, and purchased sponsored tweets directed toward users perusing the #gaymarriage hashtag.


Chase Bank ATMs displayed supportive messages during the entire month of June.


Macy’s celebrates all month long with various in-store events around the country and participation in countless Pride festivals.

Wells Fargo may be late to the game, but it’s the sentiment that counts. The company posted their “It Gets Better” video to YouTube last month.

Johnson & Johnson partnered with PFLAG this month to launch the Care with Pride campaign to help end school bullying.


Bud Light posted this photo to their Facebook page in light of this week’s DOMA decisions.

Expedia extended the syndication of their LGBT-themed commercial this month from YouTube to CNN, the History Channel, MSNBC and the National Geographic Channel.


Levi’s posted this photo to their Facebook page on Wednesday. The caption reads: “Today we celebrate a pivotal step forward in the battle for equality. As a company long dedicated to civil rights, Levi’s applauds the Supreme Court’s historic ruling. A more equal future is here.”


Tide posted this photo to their Facebook page this week. The caption reads: “Let your colors shine bright no matter what they are!”

Andrew Christian made this promotional video called “Be Proud” with footage from their inclusion in this year’s Los Angeles gay pride march.


Gap posted this photo from their 2012 same-sex ad campaign to the company’s Facebook page on Wednesday. The caption reads: “Always Be One.”


The White House posted this photo of President Obama on Wednesday following the DOMA decision.


ABC Family posted this photo of the same-sex couple from their upcoming series “The Fosters” on Wednesday. Catch it on ABC Family, Mondays at 9pm/8c.

Stoli partnered with our sister site GayCities to present “The Most Original Stoli Guy” series across America this July and August.


Crunch Gym is partnering with the New York Front Runners, an LGBT runners organization in New York, for the annual Pride Run in Central Park.


Ben & Jerry’s posted this photo to their Facebook page following Wednesday’s DOMA decisions. The caption reads: “We are proud that today’s Supreme Court rulings are an historic step forward on the road to marriage equality.”


Hilton Hotels quoted the wise words of Beyonce in a post to their Facebook page on Wednesday. The caption reads: “To paraphrase a wise woman, if you love it, then you should put a ring on it. Today’s court ruling in the U.S. paves the way for this to happen. Now, let’s talk honeymoons. Learn more about ‘Stay Hilton.”


Orbitz celebrated the DOMA decision on Wednesday by launching a photo contest where fans can win a first class flight.


HBO posted this photo from the series “Six Feet Under” following Wednesday’s DOMA decisions. The caption reads: “By the power vested in me by the state of California, I now pronounce you married.”


Magnolia Bakery announced on Facebook it will be celebrating Pride in New York and Chicago with specially designed cupcakes and cakes.

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