Very little in our lives is quite as entertaining as when schoolmarmish hate group “One Million Moms” get their one million panties in a bunch.
In recent months, they’ve come down hard on the likes of The Muppets, Chobani yogurt, the television show Lucifer, and American Girl magazine.
Related: 10 Items You’ll Immediately Regret Buying From H&M’s New Online Shop
Now, you can add inexpensive clothier H&M to the list of offenders, and not because you can buy a lifetime supply of black polo shirts there for only $55.
What’s earned their wrath is their new “She’s A Lady” campaign, which features a handful of different women — many of which are wearing “skimpy lingerie” and two of whom share an underwater kiss.
Related: 11-Year-Old Girl Slams “One Million Moms” For Attacking Her Gay Dads
Here’s a taste of the statement One Milllion Moms concocted on her Smith-Corona:
1MM is not sure of H&M clothing company’s thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded. H&M’s newest “She’s A Lady” commercial includes a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M’s target market is teens.
As Pink News reports, an earlier version of the statement attacked H&M for including “what appears to be a man dressed as a woman in one segment,” but the model is actually the boxer Fatima Pinto, a cisgender woman.
An H&M spokesperson weighed in on the non-controversy, telling The Huffington Post:
With this campaign we want to celebrate diversity and encourage women around the world to be who they truly are. We don’t take a religious or political stand, but we want to show H&M is all about inclusiveness and diversity. We want to inspire customers to be true to self and dress their personal style. Everyone is welcome at H&M.”
We’ll let you know the second One Million Moms slither out from beneath their one million stones again in their eternal quest to be one million irritating little buzzkills.
Here’s the offending H&M ad:
Jim
The 1 Millions Moms are really just a few over 100,000 ignant members of the Christian Taliban. And totally ineffective except to laugh at. Pay them no mind.
paul dorian lord fredine
they should change the name of their organization to ‘1 million busybodies’. but i do have to wonder how they can say those two girls at the end are teenagers? all i see is long hair. certainly they do it just to make it sound somehow indecent. they really need to get their minds out of the gutter. and if they have an issue about a woman in lingerie when are they going to press for a boycott of victoria’s secret?
Chris
playful and fun; but i have no idea what they’re selling
Mr-DJ
@Jim: Amen! Could not have said it any better, Jim. And to add a quick point: It’s only those few moms who claim to be offended. The teenagers are not offeneded, and in fact understand this world better than those little KKKristian housewives who have nothing better to do. Of course the silver lining here is that thanks to them, more people will see those ads now than EVER would have before. And now I know to support H&M who just moved into my town.
Jack Meoff
I love how 1 million moms (more like 10% of that) take it upon themselves to speak for all parents when they are in fact a minority group. Most parents would be to busy raising their kids to really even notice the nuances of this ad. I hate to think who’s raising 1 million moms kids while these woman spend all their time looking for things to hate and disapprove of and complain about.
Evji108
One Million Moms is and extension of the American Family Association, based in Tupelo, Mississippi. The one million moms is actually 9 fat old white guys and one middle aged white woman. (Otherwise known as The board of directors).
Dakotahgeo
Sorry, but 1 million panties in a bunch or twist is unnerving! Almost halloweenesque!
LeatherNBoots
@Chris: I think it’s more of a positioning ad. They’re not selling anything specific, just hyping their brand as representing women.
jks1113
The only thing these Trollettes do is give millions of dollars of free publicity to whatever they are bitching about.