retail

$50 Gets You The ACT UP Tee You Stashed Away In Your Closet Decades Ago

ACT UP, in partnership with NYC-based boutique retailer Opening Ceremony, is selling a version of its 80s staple shirt “Silence=Death” at trendy shops — or “shoppes,” because they’re so trendy — like Barneys Co-Op. For $50. A portion of the proceeds go toward ACT UP. Another portion go to Barneys Co-Op, so they have the cash to continue selling reissued nostalgia.

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5 Comments

  • Andrew Triska

    Oh, great. This is going to go the way of Che Guevara: first a symbol of a legitimate freedom fight, then a fashion statement for rich hipsters.

  • Andrew Triska

    Oh, great. This is going to go the way of Che Guevara: first a symbol of a legitimate battle, then a fashion statement for rich hipsters to wear long after it’s safe to do so.

  • Russell

    Why must it be $50? I’ve been trying to track down one of these shirts of ages (I was a baby when they were first hip) not for hipster faux-nostalgia value but because I think this message and battle still need to be voiced and fought. I get that it’s important to donate money (or time?) to ACTUP, and I’m glad that Barney’s is supporting its community, but…wait, why am I angry? I’ll just make my own.

  • DavyJones

    @Russell: “I’ll just make my own.”

    Exactly… Who buys shirts this simplistic, when you can make one in 5 minutes for $6.

    As stated earlier; this obviously is aimed at ‘rich hipsters’ who don’t mind spending $50 on a t-shirt if it makes them look hip and cool.

  • Steve

    The reason for the price is that this is a fund-raiser for the organization. Other organizations sometimes sell $10 chicken dinners for $100 or more. At least with a shirt, you get a souvenir.

Comments are closed.