There are a lot of words one can use to describe Abercrombie & Fitch CEO Mike Jeffries. “Awful” immediately comes to mind. As do: “lawsuit waiting to happen” … “ironic punchline” … “youngishly old Gary Busey” … “80s movie villain” … “Jocelyn Wildenstein.” We could go on, but now that Jeffries has apologized for openly insulting anyone who doesn’t fit the pre-shrunk mold he’s worked so hard to build, let’s take a moment to pause and reflect. We’re looking at the world’s oldest teenager’s worst quotes as illustrated through GIFs of Abercrombie’s most homoerotic offering to date. Because why not?
Check out Abercrombie & Fitch CEO Mike Jeffries’ 5 Worst Quotes in GIF form.
Jeffries on wrestling with his high school demons: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
Jeffries on how NOT gay A&F is: “I think that what we represent sexually is healthy. It’s playful. It’s not dark. It’s not degrading! And it’s not gay, and it’s not straight, and it’s not black, and it’s not white. It’s not about any labels. That would be cynical, and we’re not cynical! It’s all depicting this wonderful camaraderie, friendship, and playfulness that exist in this generation and, candidly, does not exist in the older generation.”
Jeffries on crossing the line: “Listen, do we go too far sometimes? Absolutely. But we push the envelope, and we try to be funny, and we try to stay authentic and relevant to our target customer. I really don’t care what anyone other than our target customer thinks.”