Well, that didn’t go over too well.
Fashion retailer Abercrombie and Fitch have come under fire for a since-deleted tweet reading, “The Pride community is everybody, not just LGBTQ people — Kayla.”
In the same breathe, the offending tweet also mentions LGBTQ suicide prevention organization the Trevor Project and the hashtag #AnFxTrevor, which highlights Abecrombie & Fitch’s Pride collection.
After deleting the original tweet, A&F wrote a few follow up messages, including “Pride is an important time for the LGBTQ+ community. At A&F we work to ensure that everyone feels included, respected and empowered.
Another one read: “We are proud to show commitment to the LGBTQ+ community and to bring awareness to the important work the
Here’s how Twitter reacted to the tweet (spoiler alert: nobody is too pleased):
Pride is about being proud of being LGBTQ. That's why it's called #Pride.
If you respect us, don't co-opt that—especially for profit!
— Danielle Muscato (@DanielleMuscato) June 11, 2017
Love you @TrevorProject, but this is not a productive statement. Pride is for LGBTQ people because of the ways it's forcibly taken from us.
— Camille Beredjick (@cberedjick) June 10, 2017
me looking for the word "sorry" in your tweets pic.twitter.com/4YQOP9ItI6
— Triyoncé (@tribranchvo) June 11, 2017
……. I appreciate the work that the Trevor Project does but this quote is bullshit. Pride is for queer people. that's the whole point.
— Riley J. Dennis (@RileyJayDennis) June 10, 2017
Pride isn't for allies, Pride is for LGBTQ people.
— Gay energy drinks (@LucozadeLesbian) June 10, 2017
Lmaoo Abercrombie and Fitch is like that str8 frat boy who demands a white history month, straight pride and thinks reverse racism exists https://t.co/HbMJiydO37
— Nora Okuogume (@NoraOkuogume) June 10, 2017
— ????Blake???? (@blainejerrdan) June 10, 2017
Here, I'll fix it for you:
As ally, I support the lgbtqa community during this month of Pride and throughout the year.
— dre_wee2la (@dre_wee2la) June 10, 2017