Abercrombie & Fitch tweets that “Pride is for straight people, too.” Internet goes berserk.

Well, that didn’t go over too well.

Fashion retailer Abercrombie and Fitch have come under fire for a since-deleted tweet reading, “The Pride community is everybody, not just LGBTQ people — Kayla.”

In the same breathe, the offending tweet also mentions LGBTQ suicide prevention organization the Trevor Project and the hashtag #AnFxTrevor, which highlights Abecrombie & Fitch’s Pride collection.

After deleting the original tweet, A&F wrote a few follow up messages, including “Pride is an important time for the LGBTQ+ community. At A&F we work to ensure that everyone feels included, respected and empowered. #pride”

Another one read: “We are proud to show commitment to the LGBTQ+ community and to bring awareness to the important work the @TrevorProject does.”

Here’s how Twitter reacted to the tweet (spoiler alert: nobody is too pleased):