Act-Up Paris Grabs Us By The Balls

Act-Up Paris

Act-Up has a history of hitting people where it hurts, and this new French ad campaign is no different. Our college French translation of the ad:

AIDS doesn’t worry you? Every day 20 people are infected in France. Gay or straight, female or male, they think that not using a condom is a sign of trust. Now they know it is the opposite. Only condoms can protect against AIDS.

Act-Up Paris [Official Site]