If you’ve ever attended one of the world’s major Pride celebrations (if you need some 2015 tips we’ve got you covered), you know the rainbow carnage of glitter, faux-feather boas, flags and fans that can be left over after the last float has rolled by. While it may present a bit of a cleanup issue, it’s a beautiful thing knowing thousands of strangers just came together to express pride in who they are.
So it is perhaps fitting that adidas has released a new line of their classic sneakers that look like they’ve been jumping around in a big gay pride puddle.
‘The Pride Pack’ features the adidas Stan Smith, the adidas Superstar (the classic shell-fronted sneaker) and the adidas Adilette (flip flop/sandal).
“In 1969, violent riots erupted on the streets of New York City after police raided the Stone Wall Inn, unjustly targeting the gay community. The #Superstar was also released that year and is now redesigned to remember all those who fought for equality,” the brand posted on Instagram.
A portion of the Pride Pack’s sales will be donated to adidas’ “hometown neighbor, Portland’s New Avenues for Youth, a local advocacy group that helps empower homeless and LGBT youth to build life skills for a successful future.”
The sneakers will hit select stores beginning June 6.