The Adore Delano Era of RuPaul's Drag Race Internet Fandom

Adore Delano RuPaul's Drag Race Season 6 Tumblr
Image Credit: FuckYeahAdoreDelano.Tumblr.com

Bianca Del Rio may have been crowned the winner of RuPaul’s Drag Race Season 6, but it seems that the biggest success to come from this season of Drag Race is Adore Delano

Just over one month ago, we posted an article where we tallied the social media followers of the top five queens remaining at the time on RuPaul’s Drag Race Season 6 (Adore Delano, BenDeLaCreme, Bianca Del Rio, Courtney Act and Darienne Lake).

Here’s where their total social media count was on April 27 (on Facebook, Twitter and Instagram) for the top three:

  • Adore Delano: 148,533
  • Bianca Del Rio: 150,720
  • Courtney Act: 156,333

At that time, Adore, Bianca and Courtney were pretty much neck and neck, so we weren’t surprised to see that they were the queens that made it to the top three.

However, things have changed and the current social follower ranking has completely flipped since then:

  • Adore Delano: 288,286
  • Bianca Del Rio: 256,768
  • Courtney Act: 197,516

Although Courney has been able to collect over 41,000 new followers and Bianca more than 100,000 in only a months time, Adore has nearly doubled her following.

Additionally, Adore’s debut music video ‘DTF,’ which debuted following the RuPaul’s Drag Race Season 6 finale episode, has been viewed more than 350,000 time on YouTube in just a week and a half’s time. In comparison, Courtney’s ‘Mean Gays’ music video, which was uploaded to YouTube two weeks ago, has been viewed more than 200,000 times (40% less than ‘DTF’).

So what does this all mean?

Adore Delano Music Video 2 Preview Photo
Image Credit: Facebook.com/AdoreDelanoOfficial

Demographically speaking, Adore Delano’s brand is appealing to a younger audience, whereas Bianca Del Rio’s brand appeals to a slightly older crowd than Adore’s (see image below).

That being said… the average age of a Facebook, Twitter and Instagram user is younger than the general population of the United States. Additionally, younger users on these social networks tend to understand these sites better and follow more pages/people than older users. In other words: although Adore and Bianca may have a similar sized fan base offline, Adore is the clear winner online.

Courtney, on the other hand, has acknowledge that the way she was portrayed on RuPaul’s Drag Race Season 6 ruined her chances of winning the crown. This same portrayal has also affected the size of her overall fandom as well as the growth of her social followers.

Where does it go from here?

The true test of popularity will show in time! We’re looking forward to seeing if either Adore or Bianca is able to grow their social media following beyond that of Jujubee (418,313 Facebook followers), Pandora Boxx (330,680 Facebook followers) or even RuPaul herself (More than 1 million combined Facebook and Twitter followers).

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Facebook Stats for the Top 3

Here are the follower demographics (submitted by @nancysoon) and the “People Talking About This” information from Facebook (click to enlarge). As you can see, Adore’s followers and number of people talking about her has grown much more steadily than that of Bianca and Courtney over the last month.

Adore Delano Bianca Del Rio Courtney Act Talking About Facebook

Adore Delano – DTF