Bianca Del Rio may have been crowned the winner of RuPaulâs Drag Race Season 6, but it seems that the biggest success to come from this season of Drag Race is Adore DelanoâŠ
Just over one month ago, we posted an article where we tallied the social media followers of the top five queens remaining at the time on RuPaulâs Drag Race Season 6Â (Adore Delano, BenDeLaCreme, Bianca Del Rio, Courtney Act and Darienne Lake).
Hereâs where their total social media count was on April 27 (on Facebook, Twitter and Instagram) for the top three:
- Adore Delano: 148,533
- Bianca Del Rio: 150,720
- Courtney Act: 156,333
At that time, Adore, Bianca and Courtney were pretty much neck and neck, so we werenât surprised to see that they were the queens that made it to the top three.
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However, things have changed and the current social follower ranking has completely flipped since then:
- Adore Delano:Â 288,286
- Bianca Del Rio:Â 256,768
- Courtney Act:Â 197,516
Although Courney has been able to collect over 41,000 new followers and Bianca more than 100,000 in only a months time, Adore has nearly doubled her following.
Additionally, Adoreâs debut music video âDTF,â which debuted following the RuPaulâs Drag Race Season 6 finale episode, has been viewed more than 350,000 time on YouTube in just a week and a halfâs time. In comparison, Courtneyâs âMean Gaysâ music video, which was uploaded to YouTube two weeks ago, has been viewed more than 200,000 times (40% less than âDTFâ).
So what does this all mean?
Demographically speaking, Adore Delanoâs brand is appealing to a younger audience, whereas Bianca Del Rioâs brand appeals to a slightly older crowd than Adoreâs (see image below).
That being said⊠the average age of a Facebook, Twitter and Instagram user is younger than the general population of the United States. Additionally, younger users on these social networks tend to understand these sites better and follow more pages/people than older users. In other words: although Adore and Bianca may have a similar sized fan base offline, Adore is the clear winner online.
Courtney, on the other hand, has acknowledge that the way she was portrayed on RuPaulâs Drag Race Season 6 ruined her chances of winning the crown. This same portrayal has also affected the size of her overall fandom as well as the growth of her social followers.
Where does it go from here?
The true test of popularity will show in time! Weâre looking forward to seeing if either Adore or Bianca is able to grow their social media following beyond that of Jujubee (418,313 Facebook followers), Pandora Boxx (330,680 Facebook followers) or even RuPaul herself (More than 1 million combined Facebook and Twitter followers).
Facebook Stats for the Top 3
Here are the follower demographics (submitted by @nancysoon) and the âPeople Talking About Thisâ information from Facebook (click to enlarge). As you can see, Adoreâs followers and number of people talking about her has grown much more steadily than that of Bianca and Courtney over the last month.
Adore Delano â DTF
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ngblog
I like Danny Noriega and the video commentaries he was publishing or posting on YouTube prior to creating Adore Delano. I’m of the belief that Danny has the right stuff to become an awesome activist. Personally, I think it sucks that he’s even had to become a drag queen in order for everyone to realize his untapped potential.
GTFOBigGovt
GTFO. Idiocy. The finale was a week ago. And let’s not forget that Adore had the BRITNEY boost. Plus Bianca has TWO Facebook accounts you’re only tracking one. As if it matters. LOL she’s completely booked and 50% PAID all the way through to next year except for October clearly reserved for her cabaret show. Grow up.
Crispy Walker
I feel like Adore has the most mainstream crossover potential we’ve seen come from the show in years. If her album isn’t all joke music like Sharon’s was, the potential is enormous. Adore came with a built in fanbase of youtube teens and American Idol fans — drag race has just added to Danny’s base… and if he can deliver something that showcases his true talents in a way that isn’t mitigated by shitty production and corny grabs at humor, he’ll be fine. DTF is sorta straddling the line for me — it’s sort of campy, and yet hard as fuck. You could almost compare the sensibility of it to that terrible #selfie song — except Adore’s is better. But the sentiments behind them are similar — poking fun at how our digital lives intersect with the real world in a catchy way. Either way, I’ve pre-ordered Adore’s album. I’m excited to see what she’s worked up for us — especially considering she’s the first queen to release an album who TRULY has wanted to release an album for YEARS. The fire is there for that part of the industry, and she has a better in to the industry than anyone else because she’s homegrown and not scary.
Riza88
Nah, I’m one of the younger crowd and I worship Bianca del Rio more than Adore đ
But I love Adore too, just not as much as BDR!!! :))