sore egos

American Lugers Butt-Hurt Over Canadian Gay Rights Advert

Screen Shot 2014-02-11 at 10.20.59 AM

This counts as small potatoes compared to the politics of this winter Olympics. Canada is getting flack over the alleged insensitivity of the brilliant little ad produced by the Canadian Institute of Diversity poking fun at the implicit homoeroticism of the sport luger doubles in which spandex clad same-sex teams lie on top of each other in what might be known as upside down doggie style.

And wouldn’t you know it? It’s the Americans who can’t take a joke. “They’re making fun of our sport for their cause and it doesn’t really make a lot of sense to me,” said Christian Niccum from team American. “If I were to go hug my dad and someone took a picture and showed it in really slow motion, they could use it in a video like that and that’s just ridiculous. It’s my dad. Can’t we show affection to each other without it being some sort of sexual contact? This is sports. It’s the same thing. Why does it have to be like that?”

Besides the subtle differences between hugging your dad and gyrating back and forth with your legs straddling another man, Niccum’s argument is still ridiculous.

His teammate Preston Griffall (awesome name, btw) sounds  a little more sensible, saying, “We’re two dudes, laying on top of each other in spandex. Of course people are going to make fun of it.”

In case you missed it, here is the video in question, which as of this post has 4.7 million YouTube hits:

Related posts: Greek Police Halt Activists From Hanging Banner Protesting Russia. So Protesters Regroup And Storm The Town CenterCrowd Cheers As Russians Beat Same-Sex Couple In Powerful New PSAThe Global Guide To Sticking It To Putin During The OlympicsRussian Police Arrest More Than A Dozen LGBT Activists

Get Queerty Daily

Subscribe to Queerty for a daily dose of #canada #olympics #russia stories and more


  • RomanHans

    Yawn. I never thought proctologists and gynecologists would make Olympics athletes look like pansies. They’re the butt (ha!!!) of jokes all the time and you don’t see them cry all the way home.

  • BrianZ

    Really, the commercial was a bit amusing.

    But in all fairness, if I spent much of my life and passion to pursuing a sport … well I can see someone being slightly miffed not everyone took it quite so seriously. And given how often we, as gays, b!tch about people thinking of us only as what we do between the sheets (and in the elevator, stall, car, woods, whatever) perhaps his comments about it not always “having to be that way” are more on target than the commercial. Oh well.

  • the other Greg

    The LUGE sounds like some kind of spitting contest.

  • OfCourse

    I bet if an athlete used the word butthurt Queerty would be all butthurt about the use and claim that they need to check their privilege, homophobic etc. etc.


  • MK Ultra

    Who cares if some people are upset.
    The ad was meant in good humor and that actually happens in the luge.

  • balehead

    I thought this ad was done by gender feminists…Just more bullying of men or boys in the “disguise of humour”….

  • that_dude247

    That was funny.

  • Kieran

    Hidden message: Males should NEVER get that close or touch each other…’s so GAY.

    And don’t take your shirt off and go barechested outside…..that’s a definite sign you’re GAY too.

Comments are closed.