An Impossibly Long Equinox Commercial

Equinox gym wins the prize for longest, most confusing and irrational overdone commercial. We’re not exactly sure how this 2:53 epic entices people to get to the gym, but the guy’s attractive and the sets are nice, so we thought we’d pass it along.

Oh, also, the Equinox press flack wanted us to let you know that from Wednesdasy until Friday, the controversial booty ad will be on display at three locations: 50th & Bway, 19th & Bway and Greenwich Ave.

Plan accordingly.