Zales Jewelers is under attack.
The discount diamond dealer has raised the ire of One Million Moms with its latest commercial. The 30-second TV spot depicts a number of happy smiling couples showing their love for one another with diamond jewelry, including two lesbians getting married.
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In response, One Million Moms has issued a strong-worded statement saying the commercial is “glorifying sin.”
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“Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial,” the statement begins. “It shows two women in wedding gowns exchanging vows and wedding bands.”
Gasp!
“Zales crossed a line,” the moms nag. “Zales is glorifying sin, and no sin should be placed in the spotlight and honored. This goes for homosexuality as well.”
The moms are now urging everyone to call the mall jewelry giant and demand it pull the commercial immediately.
“Let Zales know that continuing to air this offensive advertisement in the future will force your family to decide to avoid their stores, especially during the Christmas season,” they say.
They’re also encouraging people to go to their local malls and harass Zales employees and managers by telling them to stop engaging in “culture wars.”
Check out the offending advertisement below…
https://youtu.be/gehQTvyVT3U
Jim
The “Million Moms” are only like 75,000 Religious Wrong idiots – and they’re totally not important, just noisy. NONE of their “boycotts” have ever affected anything.
And YAY to Zales!
Thad
My friends at the gay bar Monday night were talking about this commercial…so it’s getting attention. But from where I stand, it’s all positive. Nobody actually listens to those few moms, anyway.
Chris
What do they find so upsetting? Is it that a jeweler is selling a bunch of hardened-carbon rocks at overinflated prices because Russia and South Africa conspire to restrict supply when, if anything, diamonds have beeen mined in over-abundance?
Ken A.
One million moms, I thought they vanished. Glorifying sin, what if you don’t believe sin exists or have a different definition of what sin is. Dictators encouraging bullying.
2265
If the ad depicted a couple who had been divorced and getting remarried there would not be any backlash. Divorce and adultery are ok in the eyes of these hypocrits.
Jack Meoff
Companies like Zales must love all the extra free publicity that OMM generate for them with their petty outrage. It’s probably now become a legitimate marketing strategy.
Music908
Who do these meddling Mom’s think this will offend ? Men …Make that White Supremacist,homophobic,completely clueless hypocrites that believe it’s OK for White Men to keep the rest of us in their thrall.Wrong —Not gonna happen.We are too strong now,even if we didn’t make it to the polls in 3 states.We are still big enough to hold them down.
Vortece
Yea, because there’s nothing immoral about discouraging monogamy among gay people in the age of AIDS, right ladies? I tell you, the biggest fear these people hold is that we’ll form relationships and families of sufficient stability their “moral high ground” practically qualifies them as home wreckers.
Sluggo2007
One million redneck, Baptist bubbettes.
Violent Rainbow
They should rename themselves the Bored Housewives of America Association or BHAA for short and their slogan can be BHAA Humbug!
ginawynn
Why don’t these damn women stop obsessing over a jewelry commercial and wrap their head around the fact that the incoming president (god-help-us) has put a woman who has no experience in education, has never worked in the education field, has never sent her children to a public school or state university, does not support public education and wants to privatize education in charge of EDUCATION. Mothers — Children. THIS IS WHAT MATTERS!
nyghtshaede
@Violent Rainbow:
sooooo close…. not ‘bhaa humbug’…
think of a creature covered in wool… travels in herds because it’s scared of what it will hear or see… spreading manure everywhere it goes…
‘bhaa bhaa bhaa’
As for stopping the hatred, I did the best thing I could think of to negate these lost wool covered creatures…. I emailed Zales and THANKED them for the commercial and for being Inclusive in their advertising! Might I suggest others do the same?
Michelle
I’m buying my girlfriend’a engagement ring at Zales. Thank you for representing us!
alanballs
A big thank you to OMM (a bridge club of 8) for their support of LGBT+ issues. EVERYTHING they repel, gains in global exposure, strength and funds.
WEBOne
Righteous indignation is never much more than jealousy with a halo…
tony-e
Not really a diamond person myself, but I love this ad. OMM and these other religious groups need to join the 21st century and realize that we’re not going anywhere.