Aussiebum Knows Exactly What Consumers Want

This new web promo spot is pornographic without anyone taking his clothes off. That’s because it’s pornographic to our most basic senses: Brand the image of male beauty and our desire for it around your product, and gay men will lap it up. Calvin Klein wasn’t the first to understand sex sells, and Aussiebum won’t be the last. But kudos to a company that knows its target audiences. And feeds it.