This new web promo spot is pornographic without anyone taking his clothes off. That’s because it’s pornographic to our most basic senses: Brand the image of male beauty and our desire for it around your product, and gay men will lap it up. Calvin Klein wasn’t the first to understand sex sells, and Aussiebum won’t be the last. But kudos to a company that knows its target audiences. And feeds it.
marketing
Aussiebum Knows Exactly What Consumers Want
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arjuna52
Lucky dog.
Hmmm
Nice bodies. I didn’t actually think the swimwear looked that nice though. I mean, they looked nice because they were being worn by hot guys, but other than that, I thought they were kind of ugly swim shorts.
Republican
TV advertisers should make this kind of ad. Maybe then people wouldn’t skip by the commercials with their TiVos, LOL.
Ryan
For pricey underwear, its actually a really cheap looking ad.
danthefloorman
woo! and a good use of RJD2!
KyleR
Aussiebum is awesome. I have a fair amount of stuff. And I’m willing to pay for it. It’s good quality.
Mike Barton
Pornographic without taking clothes off? This gets nowhere near the mark. For a more accurate representation of “pornographic without anyone taking his clothes off” check out CockSox!
Republican
Mike,
Nice.