A general rule in business is always alienate potential paying customers, and one Lafayette, Louisiana bar is really acing it.
Bar Code, a downtown lounge set to open soon in Lafayette, wanted to make it extra clear that they aren’t associated with a gay bar in Richmond, VA, also called Bar Code. See where the confusion could come from?
They took to Facebook to clarify:
But a name is just a name, right? Except here’s the gay bar in Richmond:
And here’s the definitely-not-a-gay-bar in Lafayette:
Here’s the response the new bar received:
File this under the ‘social media fail’ category.