gay icons

Before There Could Be a Jack McFarland, There Was a Jim J. Bullock

Unabashed Gay Icon: Jim J. Bullock

On coming out

Long before he officially came out of the closet on The Joan Rivers Show in 1990, Jim J. Bullock was gay on television. With an encyclopedia of exaggerated gestures and contorted faces, he charmed his way from a one-time guest spot as naïve, overgrown, sexless man-child Monroe Ficus into a co-starring role on ABC’s fluff family sitcom Too Close For Comfort for six years in the 80s.

Though sparring internally with the Anita Bryants and Billy Grahams of his Southern Baptist childhood, Jim’s audiences never knew it. If you caught his stand-up act at the Comedy Store in the late seventies, you’d probably ask who that gay guy was — the one with the perm, lip-syncing in foam go-go boots to Nancy Sinatra. “I had energy shooting out of every hole in my body,” Bullock recalls to Queerty. “There were no limits to what I would do on stage.”

Except, of course, talk about his sexuality.

On his (drag-infused) stand-up act

It’s easy to picture the barely legal Jim J., bouncing into Los Angeles from Odessa, Texas, earmarked Bible in his carry-on, unable to shake the Baptismal waters from his head.

He was a classic case: the asexual court jester, the people pleaser who cracked the joke before anyone else could make one at his expense. “I didn’t like to rock the boat,” he says. “I didn’t perceive myself as gay, I just thought of myself as funny.” And so did the casting directors who saw Jim’s set and gave the 20 year-old his big break. (But let’s be honest: They probably did perceive him as gay.)


In a case of art imitating life, the TV network execs, Too Close For Comfort‘s producers, and Jim simply ignored the visible gayness of his character, Monroe, for as long as they could. During the first two seasons, writers handed Monroe a pair of romantic interests: a transvestite who he believes is a biological female, and an elderly woman who takes his virginity (played by Selma Diamond). And lest we forget the infamous episode where Monroe is tied-up and raped (yes, raped) by two heavyset biker chicks in their van in a mall parking lot. No joke. There’s even a website and short film devoted to the episode.

By season three, though, the viewing public grew savvy. Twenty-three year-old Bullock, who appeared on the show from 1980 until its end in 1986, was summoned into a closed-door meeting with producers. “We are receiving letters from viewers,” he was informed gravely. “They want to know if your character is gay. We don’t want him to be gay.”

How he was told to “act” on the show, and his character’s girlfriends

Jim wasn’t pushing to make his character gay, either.

“It was a time,” Jim says, “when people just didn’t talk about that shit; it just was not talked about.” When homosexuality was talked about in the 1980s, it was all hellfire and brimstone. Pat Buchanan, the Reagan White House communications director at the time, declared HIV/AIDS nature’s “awful retribution” on the “poor homosexuals.” A 1986 Supreme Court decision upheld a Georgia law criminalizing oral and anal sex in private between consenting adults. HIV/AIDS was decimating the gay male community and all gays were at the core of the blame game. If there was ever a decade to stay in the closet, the 1980s might have been a good time to rearrange the hangers.

I ask if that period was isolating. “It’s just the way it was. I was afraid I would lose everything if I was found out.”

If there was ever a decade to stay in the closet, the 1980s might have been a good time to rearrange the hangers.

While Jim lived in fear of being outed, he made no effort to play butch on camera. After all, his inherent queerness is what got him the work in the first place. But he did try to control his public image. He and his manager “worked hard” to fabricate stories for the tabloids about Jim’s love life.


“I had several girlfriends who were willing to…play beards for me,” he stammers sheepishly, “and we would do stories—plant stories—in the tabloids.” One such friend, Elaine Hill, agreed to pose as Jim’s girlfriend for a National Enquirer piece. “They took pictures of us doing domestic things,” Jim giggles, “Cooking, petting cats, and snuggling. The caption was something like: ‘We are so in love, so happy that God brought us together.'”

When Comfort ended in 1986, Jim was offered a chance to follow in the dainty footsteps of other closeted camp queens like Charles Nelson Reilly and Paul Lynde on TV’s home for out of work entertainers, Hollywood Squares. “I thought this is a place where I can just be me. I’ve been called fag all my life so I decided, okay, if you’re gonna sit there and call me fag, fine, I’m a fag.” And though he was still publicly in the closet, with no quirky character to hide behind, Jim was his most unabashed queer self. But his gayness did not go unnoticed by the powers that be.

Whoever thought of pairing Jim J. Bullock and Tammy Faye Bakker in 1996 as co-hosts of a daytime talk show deserves a GLAAD award, a LAMBDA award, and a Kennedy Center Honors. They were absolutely precious, like two Kewpie Dolls with googly eyes and impish dispositions. As their show theme song (which they sang together) described, they were “not what you’d expect…a crazy, goofy duet.” The emotive televangelist and the now-publicly out Bullock both grew up in devoutly religious conservative Christian households. This, in Jim’s opinion, is what bonded them.

On working with Tammy Faye

“We had such an understanding of each other,” he says. “We were two very similar people with two very different paths but held onto a lot of what we both once had.” And both Tammy and Jim encountered struggles with their faith along the way.

Even years after the show ended, Evangelicals criticized Tammy for co-hosting The Jim J. and Tammy Faye Show with a gay man — especially when Jim came out as HIV-positive. His status was half-outed, really. In preparation for the 1997 AIDS ride, Jim sent a sponsorship letter to possible donors. He mentioned that in addition to riding in memory of his deceased partner, he was riding for his friends living with HIV/AIDS and that he, too, was living with the disease. A few days later Jim was awakened by knocking at his door.

It was a tabloid reporter inquiring about his HIV status.

In the 2000 documentary The Eyes of Tammy Faye, Tammy laments about how sad it is that “we as Christians, who are to be the salt of the earth…who are supposed to be able to love everyone, are afraid so badly of an AIDS patient that we will not go up and put our arm around them.” It seems that Tammy was often confronted with the disconnect between her faith and her consummate love of every human being, while Jim, similarly, was torn between his faith and loving himself.


The Jim J. & Tammy Faye Show. The rhyming title, alone, is indicative of what is possibly the queerest daytime talk show in the herstory of the world. Even the set was gay: stark white minimalist with colored blocks and repetitive Warhol portraits of Jim and Tammy. The show was at least 10 years ahead of its time and probably would have thrived on a network like LOGO. In syndicated daytime television, however, it only lasted one season. As per usual, the Suits fucked things up. “They kept coming up to us going, ‘Tammy, don’t talk about Jesus, don’t cry.’ ‘Jim, you’re being too gay. Don’t talk about that.’ And it was like, you hired the queen of religious TV and the biggest queen that we know of on TV and now you’re telling them they can’t be what they are?” It was a scene that had played itself out on every other show of Jim’s almost twenty year career. He was crossing the gay line again.

His bond with Tammy: Having similar faiths

“It’s funny,” Jim says forlornly. “After a decade of fear, covering up, hiding, and coming into the nineties and seeing something like a Will & Grace come along and going, ‘God Dammit, God Dammit.’ I would have loved to have been on a hit sitcom playing gay, being gay. How wonderful is that?”

I point out that when it comes down to it, he was gay on TV. Audiences knew he was gay and he had visibility. “I was gay on TV, yes. And I was not afraid to be myself regardless of what battles were going on inside of me.” That is the hallmark of Jim J. Bullock.

Jim J. is a humble man. He claims he’s not a flag-waving activist. “I’m not a boat-rocker,” he repeats. He keeps using 1950s civil rights references to describe his position in the 80s: “You just didn’t drink from that water fountain. You had your own water fountain.” And, “You sat where you sat on the bus.” Jim seems to have, at the time, accepted his status as a second-class citizen.


“I just didn’t want to hurt my family.” Were they upset?, I ask. “Oh yeah, oh yeah. It’s still not…” He doesn’t finish the thought. “My mother is 91 and has no idea her son is a gay icon. And I don’t throw that gay icon thing around, like, ‘Oh, I’m a gay icon.’ But I do know that when people look back on 80’s television thinking gay, I’m probably one of the top five who pops up in their heads.”

Who else comes to mind?, I challenge.

He can’t think of anyone other than George Michael and one guy from The Kids in the Hall. I can’t think of anyone, either.


Gay life ain’t no place for sissies. But it should be. The Unabashed Queer (Government Name: Matt Siegel) serves to affirm the vast array of queer identities. Originally from Atlanta, Siegel realized his independence above the Mason-Dixon Line at Northfield Mount Hermon School and subsequently, Sarah Lawrence College. In a marijuana- induced haze, Siegel came to Los Angeles and has found himself employed in the homes of Adam Carolla, Arianna Huffington, and Jill Clayburgh. How queer is that? Read Matt’s blog here.

Relive Jim’s television history on the following pages.

The Captain and Tennille on The Jim J. and Tammy Faye Show

Starring on Too Close to Comfort

Jim J. on Hollywood Squares in 1988 with host John Davidson (and fellow square Betty White!)

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