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Blacks Reclaimed the N-Word. Gays Reclaimed the F-Word. Now Latinos Reclaim The W-Word.


That would be “wise.” As in “wise Latina.” After Republican senators tried pretending Sonia Sotomayor’s remark could cost her a U.S. Supreme Court confirmation, a burgeoning market for “Wise Latina” merch is popping up as Latinos claim the phrase as a positive remark, not a pejorative.

CafePress.com, which let customers create their own branded tees, hoodies, and bags, says it’s moved some 4,500 “Wise Latina” items. (For comparison, Sarah Palin racked up one million units on the site.) “We tend to see the site as a cultural barometer,” says CafePress.com VP Amy Maniatis. “This is the first time we’ve seen an outpouring support for a Supreme Court justice.”

So what’s selling? Shirts with phrases like, “My Mother is a Wise Latina,” ”I’m marrying a wise Latina,” and “I’d rather be a Wise Latina.” Also a hot item: “Wise Latina in training” baby onesies.

We’re gonna go make our own bumper stickers: “Your kid may be on honor role, but mine’s a Wise Latina.”

On:           Aug 22, 2009
Tagged: , , ,
    • Chitown Kev

      Uh, excuse me, but some blacks into hip hop reclaimed the n-word (spelled differently, of course) but I never did. I get offended when a black person uses that word in talking to me. Remember, some blacks have also buried the n-word. Count me as being at THAT funeral.

      I would love it if the f-word also had a funeral, but that’s just me.

      As for the “wise Latina” shirts, sheeeeit, I want one of those and I’ll wear it proudly.

      Aug 22, 2009 at 3:08 pm · @ReplyReply to this comment ·
    • schlukitz

      @Chitown Kev:

      I am with you, 100 percent.

      Pejorative language, no matter whom it is used by, is always the torch that ignites bigotry, hatred and violence.

      Aug 22, 2009 at 3:26 pm · @ReplyReply to this comment ·
    • Alexandre

      “wise latina” is not even in the same league as the n-word or the f-word. wtf are you talking about

      Aug 22, 2009 at 3:30 pm · @ReplyReply to this comment ·
    • Chitown Kev


      Shhhhhh!, it’s QUEERTY, remember….just. go. along. with. it. LOL!

      Aug 22, 2009 at 3:42 pm · @ReplyReply to this comment ·
    • schlukitz

      LOL @ Chitown Kev. ;o)

      Aug 22, 2009 at 3:51 pm · @ReplyReply to this comment ·

      fashizzle my wise latizzles , wink wink

      Aug 22, 2009 at 6:13 pm · @ReplyReply to this comment ·
    • Diego

      @Chitown Kev:
      What he said.
      I’m not a fan of the n-word, and wouldn’t be caught dead using it.
      It’s tacky and anybody using it doesn’t have class, especially the black people using it.
      AND, I’m black.

      Aug 22, 2009 at 6:14 pm · @ReplyReply to this comment ·
    • RainaWeather

      Do Queerty editors understand how an analogy works?

      Aug 22, 2009 at 7:26 pm · @ReplyReply to this comment ·
    • Ohomo

      Identity politics gets pretty boring pretty fast. I think a lot of gay youth were really celebrating being past that, until the marriage debate smacked them upside the head and awoke them to bigotry.

      Aug 23, 2009 at 11:43 am · @ReplyReply to this comment ·
    • Chitown Kev

      And exactly what did everyone think “the w-word” was?

      That, after all, was the gist of the headline.

      Aug 23, 2009 at 1:46 pm · @ReplyReply to this comment ·
    • strumpetwindsock

      @Chitown Kev:

      Well I’m guilty. When I saw the link I automatically assumed they meant “wetback”.

      Cute trick, but I agree “wise latina” is a bit of a flash in the pan compared to real racist words.

      Aug 23, 2009 at 2:01 pm · @ReplyReply to this comment ·
    • Chitown Kev

      Exactly, that’s what I thought too. Of course, I’ve heard of no such a thing as Latinos wanting to reclaim that!

      It was the intent of the headline to be catchy.

      Still, I would love to wear a wise Latina shirt.

      Aug 23, 2009 at 2:07 pm · @ReplyReply to this comment ·
    • getreal

      I must have missed a meeting. I have not “reclaimed” the N word it is vile and disturbing when used that doesn’t change when a misguided black uses it trying to “reclaim it”. It is mostly socioeconomic and not in mainstream usage among most blacks with education or means.Call me old fashioned but racial slurs are gross I have no interest in making them acceptable.

      Aug 24, 2009 at 8:40 pm · @ReplyReply to this comment ·
    • WTFVA

      Don’t be a fool to think just because a BLACK person is educated or have means that they do not use that word. GTFOHWTS! Racial slurs are gross? Where in the hell do they say that at? I want to make sure I don’t ever visit such a place. Yes, racial slurs are unnecessary but far from gross. GETREAL, pllleeeeeeeeease get real!

      Aug 15, 2010 at 4:19 pm · @ReplyReply to this comment ·

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