Britain’s No. 4 Most Complained About Ad: Gay Mayo

This Heinz Deli Mayo ad comes in at No. 4 in the total number of complaints received by Britain’s Advertising Standards Authority, which received 26,433 complaints about 15,556 ads. This ad snagged 215 of ’em, beating out the Department of Health’s anti-smoking ad (which featured kids smoking crayons) but lost to the No. 1 ad, a domestic abuse PSA (which showed a young girl being beaten repeatedly).