Oh, Burger King. You’ve long been one of the queer community’s biggest supporters in the fast food world—a proper Burger Queen! And we appreciate that. But we do have to talk about how your Austrian franchise is celebrating the season.
To kick off Pride Month, the brand—@burgerkingaustria—took to Instagram to share photos of their special, seasonal Pride Whoppers. With a retro rainbow background and the words, “Time to be proud” writ large, things are off to a good start! But then we took a closer look at the burgers in question, particularly the buns…
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If you’ll notice, that Whopper on the left has two rounded, sesame seed-flecked pieces of bread; in other words, two top buns. But the right Whopper is a little less showy, its bread more flat, more squared off: Two bottom buns. Hmmm.
Perhaps Twitter user @JarrettSays—who first brought this to our attention—can clear things up a bit:
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell? pic.twitter.com/bSl3Cyiq9p
— Jarett Wieselman (@JarettSays) June 3, 2022
That’s right, Austrian Burger Kings are celebrating Pride Month with Whoppers featuring two tops and two bottoms! And while some would say that’s a recipe for disaster, we have faith that these proud burgers can work it out.
Joking aside, the chain clearly had good intentions here. If you take a look at their corresponding caption, it reads (in German): “With two equal buns for equal love and equal rights. We set an example for the equality of all identities and sexual orientations. A little twist meant to put a smile on our faces and remind us to treat each other with respect and peace. No matter who you are and who you love.”
Well, these two-top and two-bottom Whoppers sure have put a smile on our faces, so mission accomplished!
This is just the latest example of Burger King showing support for the LGBTQ community in wholly unexpected ways. Two years ago, Mexico’s version of the chain celebrated Pride Month by changing their logo to Burger Queer. In 2019, they gave us an ad featuring an adorable European bear couple getting married with a “Whopper diamond,” and that followed up a Super Bowl ad with Andy Warhol that we shouted out as one of the only queer references to be seen during football’s biggest night. And who could forget in 2014 when San Francisco Burger Kings sold Whoppers with rainbow wrappers that said, “We are all the same inside.”
Of course, this year’s Pride Whoppers have Gay Twitter™ all in a tizzy. Here’s what they have to say…
Me watching the gays eat either the top or bottom whoppers pic.twitter.com/KnZlHQgzsm
— Kyle Oswalt (@KyleO333) June 3, 2022
So a regular whopper is a vers king???
— nerdlift (@nerdlift) June 3, 2022
AAAAAAAAGH. Tag yourselves https://t.co/tnJVEYntIG
— TheyJay aka Thicc Grayson aka The Velure Fog (@Sitdownaj) June 3, 2022
when you order the pride whopper, do they ask top or bottom????
— Adam M. Rhodes (@byadamrhodes) June 3, 2022
I love this month. pic.twitter.com/gLGWVcxcJx
— Brooke Lynn Hytes (@Bhytes1) June 2, 2022
radiooutmike
Two tops or two bottoms?
Rather, I think it is same bun love (SBL).
graphicjack
Agreed… I think the idea intended was same-bun love. Technically, the two sides are called crowns and heels. It’s only people who don’t know that that are calling them tops and bottoms and making another meaning with that. Honestly, this is all rather silly, and all in good fun if people interpret a different way, as long as they aren’t criticizing BK for it. I mean, I kinda meh/hate corporate Pride, but they mean well I guess.
Todd.Brooklyn
Clever, and cheeky! I appreciate this for the smiles and goodwill that is intended.
xanadude
Love it! LOL And glad that BK is one of the long-time all-time supporters (and not just during Pride Month) But really two “tops” / two “bottoms”? We all know that just isn’t realistic 😉 EQUAL LOVE!
twomen4u
That would never fly in the US as we are still too uptight. I applaud BK for using a tongue in cheek to get their message across. And I still love a Whopper – hee hee
SDR94103
no.
IanHunter
Where’s the vers burger?
mailliw110
I was going to say they serve my preference everyday!
Brian
No, this is terrible. Almost all of the companies with these marketing strategies are only just now taking notice of gay people. They spent the last 100 years doing nothing (and most of the fast food companies like Burger King have actually donated primarily to Republicans, including the Q cult loonies). These companies should quietly donate some of their profits to a good organization or else just shut up.
Mack
Like many restaurant companies, they change hands and where one owner might have been a bigot, the new owners may not be or vice versa. The current ownership started in 2011 and have moved forward. Perhaps the acquisition of Tim Horton a Canadian chain might have helped because they’re not going put up the “Q” like they do here in the US
SoloMcDaniel
Maybe it’s to signal what you are or what you’re looking for. It’s “burger” code
judysdad
Well, my partner and I have been together for almost 14 years. Neither of us care for anal, but prior to meeting we would both top on occasion. So I guess you could say we’re both tops. So what do two tops do in bed? Think it doesn’t work? If your biggest turn on is sucking and getting sucked, it works just fine. Sixty-nine, baby!
bachy
A Whopper just for tops and a Whopper just for bottoms: I love it! Now you can take your date to Burger King and discover if you’re compatible in bed – just by seeing which Whopper they order!
ParisHiltonsBadEye
Hmmm….does that beef patty identify as pork? Also, those might look like tomatoes but that’s mis-identifying them. Perhaps they prefer to be referred to as potatoes….
happy2gether
It’s a shame they don’t have that promotion here, how fun!
Yet I suppose my husband and I could get a couple of “normal” Whoppers nearby.
Then, we could take them home, roll down the shades and flip those buns ourselves. Yum!