If there’s one thing that prompts heated debate among some LGBTQ people it’s the use of the word ‘queer’.
For some, it’s a defiant and unifying umbrella term to cover non-hetero sexualities. Others, remembering its use as a slur, prefer not to apply it to themselves. Perhaps for that reason, it’s a term that many corporates shy away from adopting, instead opting to just co-opt the rainbow flag instead.
Related: Burger King serves up only queer Super Bowl ad with obscure reference to Andy Warhol
Not so Burger King in Mexico, which this past weekend used ‘Queer’ to mark Pride season. The fast-food chain changed its logo to ‘Burger Queer’ and produced some rainbow wrapping and tote bags for its menu items, which customers could order to be delivered via local delivery service, Rappi (a business similar to Uber Eats).
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Anyone ordering would also be sent a special ‘Burger Queer’ cardboard crown they could wear.
Burger King Mexico posted about ‘Burger Queer’ to its social media channels on Friday, prompting thousands of comments. Many came from homophobes outraged that the brand was celebrating LGBTQ Pride. Some applauded the gesture, while others were just a little confused.
The brand also changed its Facebook cover photo to feature rainbow-colored mustaches (like the mustache used on the Burger King mascot), and the word ‘A Tu Manera’, which translates as ‘Your Way’. The temporary change is expected to last for the remainder of Pride Month.
tw q slur /
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i feel like cishet ppl need a reminder that queer is a slur and if ur not lgbt+ u shouldn’t use it , this goes for allies too i know some of u say the queer community and its better if u just… don’t do that , it makes lots of us rly uncomfortable— ⋆ ₊ ✩ (@gIitchtrap) June 28, 2020
Yo I’m headed to Burger Queer for some lesbian lemonade and a bi-burger, y’all want something?
— Rhi/Ver (@memocathebird) June 27, 2020
This is not the first time the burger brand has marked Pride around the world. It previously sold a ‘Proud’ rainbow-wrapped Whopper in the US.
Related: Burger King’s new Pride ad features an f-bomb, a burger diamond and 2 super cute hus-bears
Cam
My only problem with the word is that it seems like it can be used as a cop out term for straight people to deflect criticism.
Like the woman who was going to be a judge on that show that promotes ballroom culture, she was asked why a straight woman should be on the show, she responds “I’m a member of the queer community”.
So she’s never come out, and when it looked like it may interfere with her wallet, she suddenly says “I’m queer”. Which, since she’s only dated men….seemed very convenient.
Other than that, I kind of like having an umbrella term since, as we move forward more members of the community in different areas are making themselves known.
jayceecook
And here’s our resident Queerty Karen here to call the queer police on somebody’s sexuality. What you said is very much the same as people what people say to bisexual/pansexual/queer/sexually fluid folks when they talk about their sexuality. “Well I doubt you’re bisexual/pansexual/queer/sexually fluid because I’ve only seen you publicly date members of the opposite/same sex.”
And as you always say to others, name? Sources? Links? Personal interview with this unnamed woman about all her private sexual experiences?
Happy Pride Queerty Karen?!
Cam
@jayceecook, Awwww, how adorable, the account that has gotten blasted a few times tries to lash out. Hey precious, here’s an idea, if you’re going to lie about something somebody said, it’s probably a good idea to make sure it isn’t in the post right above you.
As for your comment, what I said is the OPPOSITE of people who come out as pan, bi, fluid, etc… They are coming out in a very specific way. My comment was on straight people that use the “Queer” label as a deflection after they get backlash. So quick suggestion, if you’re going to use fake outrage as your strategy in a post, reread and make sure that you’re actually making sense. (This has been a public service announcement from…..)
As for who used the Queer label after backlash, it’s cute you pretend not to know since I reference the show and it was talked about here on Queerty, but here’s a quote from one of the thousand articles about her….
“”After receiving backlash for her leading role in Legendary, an upcoming HBO Max series featuring ballroom competitions, Jameela Jamil came out as queer.
“Twitter is brutal. This is why I never officially came out as queer,” she tweeted on Wednesday. “”
So she came out as “Queer” to defend her being on a show that was pulling HEAVILY from the ballroom scene. She was vague, and she’s been in a heterosexual relationship with James Blake for as long as she’s been famous, and she didn’t come out and say “yay, I’m out!” she said she’s queer as a response to people asking shouldn’t a person more involved with the ballroom scene or an LGBTQ person be on the show.
But please, jayceecook, by all means, invent a new phony reason to tantrump. (Spelling intended)
jayceecook
@Cam Where’s the lie?
You literally said that straight people used the term “queer” as a way to include themselves in the LGBTQ+ community.
You: “My only problem with the word is that it seems like it can be used as a cop out term for straight people to deflect criticism.”
To which you then tried to prove by giving a vague reference to something you read about.
You: “Like the woman who was going to be a judge on that show that promotes ballroom culture, she was asked why a straight woman should be on the show, she responds ‘I’m a member of the queer community’.”
Then you policed her sexuality and deemed her “not one of us”.
You: “So she’s never come out, and when it looked like it may interfere with her wallet, she suddenly says “I’m queer”. Which, since she’s only dated men….seemed very convenient.”
Because you obviously can’t comprehend what is wrong with everything you said above let me try to explain it to you as if you were a 5 year old. Which honestly is insulting to 5 year olds because I’m sure they could follow along better than you.
By saying she “never came out”, which is each person’s prerogative on the when, where, why, and how, until “it threatened her wallet” you’re saying that she’s lying to make money. To back this narrative up you use the fact that you’ve never seen her publicly date a woman. That she’s only been in a relationship with a man since… well coming out. Now to clarify AGAIN what you did here was 1) say that straight people lie about being LGBTQ+ by using the identifier “queer” 2) to “prove” this you made a reference to a vague situation where some allegedly straight woman did this to make money 3) your “proof” rests on the assertion that she only came out after backlash over her being a judge on a random reality TV show and also because she’s only publicly dated men since “coming out”. The fact that you’ve never seen her in a relationship with a woman “proves” your assumption.
That is EXACTLY on par with what bisexual/pansexual/queer/sexually fluid people are told over and over again. That because they’ve only been seen publicly with either a member of the opposite/same sex/gender that they aren’t really whatever sexual identity they use. It is something famous people like Alan Cumming and Anna Paquin have heard for years and publicly addressed.
What you’re doing is policing or gatekeeping other people’s sexuality. It happens all the time with pretty much every label people use to define themselves. If it doesn’t pass whatever predetermined criteria in your head then it’s a lie, sham, excuse, money grab, etc.
Speaking of. Again, where did I lie?
As to your assertion that everybody knows exactly what you were talking about when you made your vague reference about said woman because it was covered here on Q is seriously laughable. For so many reasons. The two most important being 1) the assumption that everybody who visits Q and comments reads *every* single thing they post and 2) you referenced the actual show. You didn’t. You referenced A SHOW. Nowhere did you provide the actual name of the show. What you actually wrote was, “on that show that promotes ballroom culture”. So, Dancing With The Stars? No? What about America’s Ballroom Challenge? No? Then POSE? Not that either? Then which one???
You never once said you were referring to Legendary. So excuse me and the other people who weren’t immediately aware of which show you were talking about. Simply saying “on that show that promotes ballroom culture” is not enough hun.
It’s funny that when other people make comments you find aren’t informative enough you jump to the attack calling them trolls, Trump supporters, Russian bots, etc but the minute that gets turned around in your direction you immediately deflect, play victim, and lie. Hrm. That sounds eerily like our orange-in-charge. Taking lessons then CamCam?
And why are you attacking just Jameela Jamil? Why not the other supposedly “heterosexual using the queer label” judge Megan Thee Stallion? She’s more problematic in my book. Sorry but her rainbow hair and Katy Perry defense isn’t cutting it. Wanting to cash in on the queer identity while playing coy about her actual identity. Isn’t that what bothers you so much about JJ? Why is she getting a pass? Because she knows less about the ballroom scene than JJ and has said as much. If you read any interviews with JJ you’d know that while she herself has never competed, emceed, or judged before she has talks about her experience as someone who appreciates the art form and has spent years a part of “the scene”. Not to mention the fact that she finds is sad that people, like you, are trying to make it about her and not the talent. Not only that but she realizes her place within the context of the show. Social capital. She’s fully aware and has said multiple times that her involvement has more to do with her ability to draw in an audience than her ballroom experience. Same with MTS.
What’s even more infuriating is that you don’t even understand the context in which JJ made that tweet about being queer. It wasn’t an attempt to appease the toxic culture of Twitter BUT to call it out. It wasn’t about saying, “calm down I’m part of the LGBTQ community. I’m queer.” It was a way of saying, in as little words as possible, “Geez, can you imagine the backlash from Twitter tw@ts I’d receive if I revealed that I’m actually queer. I’ve identified that way for years. They’d eat me alive. Good thing I never did…Oops.” Guess what? They did. Something similar happened with Jade Tailor when she expressed interest in taking over the role of Batwoman when RR quit. Some fans had been tossing her name into the ring as a replacement because of her martial arts experience, acting experience, experience with long shooting schedules in Vancouver, and her ability to sing. Fans made mock up art of her in the cape and cowl. But the CamCams of Twitter came crashing her door down telling her to have several seats because only an out lesbian or queer actress is going to get the part. Much like JJ she tweeted (I’m summarizing here) “there’s a B in LGBTQ”. Then fans started to ask if that meant she was bisexual and she said yes. Some people were happy for her but some, the CamCams naturally, started in on her saying she was only claiming that because she wanted the part of Batwoman. Again, people like you policing/gate keeping people’s sexuality. It’s sick.
“…the account that has gotten blasted a few times tries to lash out.” When? By whom? Nobody here has been able to properly “blast” me as you say. I’ve yet to see anybody, including you, discredit anything I’ve said on this site. I’ve never once seen you do anything other than throw temper tantrums and call me some form of Trump supporter, Russian bot, fake account, alt account, etc without any proof. Blasted? Please. All I’ve seen is mainly you getting huffy and resorting to your usual pattern. Which is, as I’ve said multiple times, deflects, lie, play victim. No snookums, that’s not close to a blast. Not even a cold front.
It used to be cute when you’d assume I was a Trump supporter, Russian bot, fake Republican account, or some imaginary person’s alt but it’s become boring. Find a different tune to play mate. I’m bored of this one. I’ll say it one more time. I’m not a Trumpster fan. I didn’t vote for him. In fact, I didn’t vote at all in the 2016 fall election in protest of the corrupt voting system that we currently have. One that keeps people locked into a two party system. One that puts the electoral college above the voice of the popular vote. One that destroys any attempt at reformation. And one that continuously puts it’s own interests above the common people. For future reference CanCam, I probably won’t be voting this fall either except for local issues and candidates. So put that into your Rolodex and sit and spin on it snookums.
ShiningSex
Queer is NOT a slur and it’s so annoying that a company wanted to do something to honor the LGBT community and got crap not only from homophobes, but ignorant in our own community.
At least they did something, so shut the f*ck up!
mudgeguy
i’m sorry but I missed the part about your credentials and the how and why you’re authorised to tell people what is and isn’t a slur to them based on their experiences and not yours?
ohiogreg
They should have changed the name to “Burger Queen”
Joshua333
Yes Queen
Cam
Yaaassss
jayceecook
Too obvious. Plus the M4M folks would be tossing their protein shakes and dumbbells across the room for threatening their masculinity.
lord.krath
I wish it was changed to Burger Queen. I would have loved that. But, as awkward as Burger Queer sounds, at least they are trying to do something for the community (however ill-received or ill-conceived it may be). Ask any queer: are you easy to please?
Kevan1
Do not like Queer, which means weird. I like Gay because it means happy. We are not a weird people we are a happy people.