A few weeks ago we caught wind of a new Calvin Klein campaign featuring frisky same-sex (and hetero) encounters facilitated by smart phones. Hook-ups have gone mainstream!
Well it appears that pushing the sexual fluidity envelope is a company-wide mandate — CK’s latest underwear campaign is chock full of guy-on-guy, girl-on-guy and guy-on-is-that-a-girl-or-a-guy-we-can’t-tell action.
The campaign is called “Touch,” and we’re guessing the art direction went something like “OK, it’s moving day and you accidentally ate a bag of magic mushrooms. GO!”
Take a look: