Candace Cameron Bure, dubbed the queen of Christmas for her previous starring roles in numerous Hallmark holiday movies, is touting a new, gay-unfriendly venture.
Bure left Hallmark to join former CEO Bill Abbott at the Great American Family Channel in 2021. In an interview with the Wall Street Journal, Bure said her new channel will be concentrating on “traditional” families.
Her remarks come after Hallmark has made strides to be more inclusive. This holiday season, it’s releasing its first holiday movie centered on a same-sex couple.
Don’t hold your breath waiting for the Great American Family to follow suit.
“My heart wants to tell stories that have more meaning and purpose and depth behind them,” Bure said of her decision to sign up to the new channel. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
She went on to throw shade at her previous employer. She said Hallmark, “basically is a completely different network than when I started because of the change of leadership.”
Bure made her Hallmark debut in 2008 and appeared in around 30 movies for the channel. She has also appeared on Dancing With The Stars and was a regular host on The View between 2015-2016. Some of you may also remember her as a child star on Full House.
Asked about Hallmark’s move toward more diverse storytelling, and if GAF might have any movies with same-sex couples, Bure responded, “I think that Great American Family will keep traditional marriage at the core.”
Bill Abbott, in the same interview, was a little more circumspect, saying, “It’s certainly the year 2022, so we’re aware of the trends. There’s no whiteboard that says, ‘Yes, this’ or ‘No, we’ll never go here.’”
Yes, he used the word “trends”.
The birth of Great American Family channel
In September, Bure and Abbot spoke with Variety about their new channel. Abbot said it would be concentrating on Christmas movies at first. However, it would look to doing content with other faiths in the future. He acknowledged that those wishing to tell more diverse stories might go to Hallmark or Netflix to pitch and develop their projects first.
“Sometimes we’re not thought of by people who are really good at those storylines and so we have to go seek them… In growing this business, it’s much a much heavier lift than I ever thought. I knew it was going to be hard, but not this hard. And so, we’ll get there, but it’s not an overnight thing.”
Bure’s latest comments prompted criticism from many online.
FINALLY A NETWORK FOR STORIES WITH STRAIGHT LEADS!!!
Candace Cameron Bure you’re that girl, we knew you were. Enjoy your straight, white echo chamber, because something tells me people outside of your cult (or under the age of 80) won’t be “prioritizing” watching your movies. https://t.co/VsBEltm6Fu
— Kit Williamson (@kitwilliamson) November 14, 2022
They should rename it the “Great White Christian Nationalist Family”
We gotta stop letting people appropriate “American” when they’re really talking about extremist religious views
It’s like calling ISIS “THE GREAT IRAQI FAMILY” or something
— Jorge Rivera Marín (@rbc12steps) November 14, 2022
Currently saddened to learn that Candace Cameron Bure has moved to work with a TV network that calls straight couples the traditional marriage.
I no longer support her. Her views on the LGBTQ+ community is sadly anti – Christian. Jesus loved EVERYBODY.
— Theresa 🤠🏴☠️🦫🦦🦃 (@swiftiebuckycas) November 15, 2022
Candace Cameron answers the question no one asked: What’s worse than a Hallmark movie?
— Tasha (@TashaSl8r) November 14, 2022
Didn’t expect her to say the quiet part out loud, but she walked on out there with a megaphone.
— Dane Salyer (@Dane_S) November 14, 2022
*loudly* girl fuck you https://t.co/z5r0OuF4WJ
— RMJ (@reneerapp) November 15, 2022