Singers LeAnn Rimes and Adam Lambert are just a few of the major celebrities giving bullies the middle finger in a new anti-bullying campaign. The New F Word, launching today, is a movement designed to empower youth by encouraging “use of the word ‘Friend’ to project inner strength and confidence.”
Also joining the campaign are familiar faces like Glee‘s Darren Criss, Rumor Willis, Tim Gunn, The Real Housewives of Beverly Hills‘ Lisa Vanderpump and Ken Todd, and The Real Housewives of Orange County‘s Gretchen Rossi.
More on the campaign, from its creators:
The meaning behind The New F Word photos refers to an individual’s awareness of how they feel. When a person is called a FREAK they shut down inside, letting the bullying continue. We want the individual to have an empowered inner monologue of “F U, I am actually really FABULOUS and do not need your approval”. This confidence helps to build meaningful friendships and curb the bullying. It’s important to remember that we teach others how to treat us. Our silence simply condones bad behavior, therefore it is no longer an option.
There’s an original documentary in the pipeline, as well as an official launch celebration concert, the Friend Movement Benefit Concert, scheduled for July 1 in Los Angeles.
Check out more photos from the campaign below: