American car manufacturer Chevrolet made history during the horrendous Winter Olympics Opening Ceremony last night, airing what is hailed as “the first” set of advertisements to include LGBT families during an Olympic broadcast.
The two ads, one for the new Chevy Traverse and another for the brand itself, are part of the automotive giant’s new campaign called “The New Us”. They feature a diverse range of families under the narrative “What it means to be a family hasn’t changed, what a family looks like, has. This is the new us.”
GLAAD President and CEO Sarah Kate Ellis says Chevy has “nailed it“:
Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families. Recent LGBT-inclusive ads like these not only raise the bar for the advertising industry, but also reflect the growing support and acceptance of LGBT people. It’s about time my children were able to turn on the television and see families like their own represented in mainstream advertising.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Folks are being encouraged to discuss the new inclusive spots on social media using the hashtag #TheNew.
http://youtu.be/g1tkYZ5m0rU
Dakotahgeo
Absolutely phenomenal advertisement! Thank you, Chevrolet! More, MORE!
KittyLitter
They even included single parent households.
1″million” bored housewives is going to go berserk.
SusanDancigercic
my bf’s cousin just got a new green Volkswagen Beetle Convertible by working from a laptop… see it here ?????? http://www.works77.??¬m
Wingfield
I just saw this on tv. Love it! Wish I hadn’t just bought a new nissan because I totally want to support them after this!
Dionte
Love these commercials.
Steve Rider
Coincidentally my husband and I just bought a brand new Chevrolet Spark EV one month ago today. I certainly do not regret doing business with a car maker who respects all people. Love the car too!
ellenhow sonded
my Aunty Annabelle got a nice 9 month old Mercedes-Benz SLS AMG Convertible by work using a laptop… navigate to this website http://x.co/3qxuC
balehead
Smart marketing…..of course the advertisers are over-billing for these campaigns…
balehead
Did you know the marketing execs charge more for thee campaigns??…
balehead
These….my bad…
Mezaien
Thank you Chevrolet, no more Nissan!.