Chick-Fil-A “Depreciation Day” Seeks To Steal “Appreciation Day” Thunder

What do you do when life hands you lemon chicken? You make chicken lemonade! Well, not literally, because ew. But some enterprising organizers are setting out to turn this whole Chick-fil-A kerfuffle to our advantage.

“I’m afraid simply choosing not to eat at Chick-Fil-A this Wednesday ISN’T ENOUGH,” write the organizers of Chick-fil-A Depreciation Day. “We have to STEAL THE NEWS CYCLE. I’m proposing a protest, of sorts — one without picket lines and crude signs.”

Here’s your mission: on August 1 (Wednesday), you go to a McDonald’s. You buy a Southern Style Chicken Sandwich. You take pictures of the receipt and of yourself eating. Take petite bites, because you have manners after all.

And then take those pictures and post ’em where they’ll do the most good: on the event page, on your timeline, and the timeline of your nearest Chick-fil-A.

Will this nudge Chick-fil-A into changing its policies? Well, no, probably not. But that’s not what “STEAL THE NEWS CYCLE” means. August 1 just happens to be the day that Mike Huckabee called for his followers to get lunch at Chick-fil-A, so there’s a danger that the media may simply report that there are lines of happy smiling clean-cut families getting chicken sandwiches.

By creating a counter-protest, “Depreciation Day” nudges into the picture, and reminds reporters that not everyone has warm loving feelings for the restaurant.

Or at least, that’s the plan. What do you think — crazy enough it might just work, or just crazy?

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