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Coca-Cola Shuns Olympic Boycott, Says Sponsorship Has “Positive Impact”

coca-cola-2012-london-olympics-0Surely Coca-Cola has been keeping an eye on the proposed boycott of companies supporting the 2014 Olympic Games in Sochi, but it took a sizable protest in Times Square yesterday to finally make them respond.

The demonstration was organized by Queer Nation, a New York nonprofit calling for the company to withdraw its sponsorship of the Sochi Olympics, and to “publish and publicize its LGBT employment policies” throughout their Russian-owned and operated websites and facilities.

Fat chance, says Coke, who released a statement shortly after claiming that “a more positive impact can be made through continued involvement, rather than by sitting on the sidelines.” Furthermore, the company is “engaging with the IOC on this important matter.” Is Coke aware that the IOC has zero interest in this matter and is working hard to sweep all of this under a giant, homophobic rug?

More from that release, which inadvertently reminds folks that Coca-Cola also sponsored the 1936 Olympics in Hitler’s Germany:

“As one of the world’s most inclusive brands, we value and celebrate diversity.  We have long been a strong supporter of the LGBT community and have advocated for inclusion and diversity through both our policies and practices. We do not condone human rights abuses, intolerance or discrimination of any kind anywhere in the world.

As an Olympic sponsor since 1928, we believe the Olympic Games are a force for good that unite people through a common interest in sports, and we have seen firsthand the positive impact and long-lasting legacy they leave on every community that has been a host.

Our actions and policies demonstrating our support for the LGBT community include the following:” read them here!

As expected, gays are not impressed. Queer Nation released another statement today, essentially reiterating the demands they made the first time.

For more on Olympic sponsors and their responses to human rights, you can check out this awesome mass interview at Buzzfeed.