CORPORATE ALLIES

Coca-Cola Signs On As “Official Presenting Sponsor” Of NYC Pride

Heritage of Pride, the nonprofit that manages NYC Pride, has gotten the Coca-Cola corporation to sign on as their big sponsor of the year.

Does this mean free Diet Cokes all along the parade route? Probably not, but it does mean we have a powerful corporate ally.

“At Coca-Cola, one of our seven core values is diversity, and we define that in a simple way—we are as inclusive as our brands,” said Hallie Lorber, Director of Field Marketing, Northeast region. “Through our partnership with NYC Pride, we hope to promote diversity by recognizing the valued members of the Coca-Cola family who help build our business every day, as well as people in the LGBT community for whom our brands inspire moments of optimism, happiness and refreshment.”

Their awesome advocacy—it’s the first time NYC Pride has ever gotten an “official presenting sponsor”—might turn this Pepsi boy into a Coke queen.

The Pride Grand Marshals, announced last week, include Cyndi Lauper, Kiehl’s president Chris Salgardo, and the first lesbian couple to be married in New York state, Phyllis Siege and Connie Kopelov.

Here’s a banner with the Coca-Cola branding incorporated: