A new advert from coffee brand Douwe Egberts features an LGBTQ plotline and it’s adorable.
Netherlands-based Douwe Egberts is popular across Europe. The new advert popped up last week on its Belgium YouTube channel.
Related: Drinks giant Sprite creates powerful LGBTQ-themed advert
In the commercial, two young people are shown making out on a living room sofa. One is a young woman and the other is wearing a hoodie, so their identity is not shown. Most viewers would probably assume it’s a young man.
The duo are interrupted by the sound of someone else returning home. They scamper upstairs as the father of the girl walks through the front door. He captures a glimpse of the pair.
After a moment of thought, ‘papa’ texts his daughter three coffee cup emojis – inviting them to join him in the kitchen. It’s only when they come downstairs do viewers see that the kissing couple are both young women, and the father has no problem with this.
The advert handles the father’s reaction to his daughter’s romance in a sweet and sensitive way. Unsurprisingly, it has received praise on social media.
Not me crying at this random ad I just got ? pic.twitter.com/RuGIIomTNk
— ????? (@wildfiresheeran) January 15, 2020
I’m feeling like @billyeichner pic.twitter.com/RPvzXYcqbb
— Al Bundy (@4tdsbundy) January 18, 2020
One person’s tweet has had over half a million likes.
EVERYONE SHUT UP AND LOOK AT THIS COFFEE ADVERTISEMENT pic.twitter.com/oqpNvBAcXa
— dante (@sapphicticated) January 17, 2020
Also, more than one commentator pointed out the young queer couple is not the only thing in the ad’s favor: The dad is pretty handsome, too.
i’m sorry but sidenote, the dad kinda hot 😳
— nova 🔥 spicy mcchicken (@flowerfeastelio) January 16, 2020
well, helloooowww 😍 papa pic.twitter.com/ieew6vaiSY
— dᴜʀᴡᴏᴏᴅ, TV/VCR Repair (@_Durwood) January 18, 2020
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So it is a lesbian themed commercial, not “LGBTQIA . . .” or “queer.”
Lesbians are part of the LGBT spectrum, so yes, it is queer/LGBTQA-themed.
@Darsithis thank you.
(also – one or both of them might be bi!)
@JaredMacBride Nothing like watching a heart-warming coffee ad to that makes you feel that rare feeling of being included, only to have some jerk in your own dang community make you feel excluded.
Gag! Where did they get this model father? And just the smell of coffee is enough to keep them from knocking boots? This is the 2020s not like anyone’s going to end up getting pregnant.
When they show gay guys doing the same thing (since marriage is now legal for everyone) then it may make a difference. Until then straight guys seem to enjoys girls making out so it’s no big deal to them.
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