There are marketing campaigns, and then there’s this.
The very queer-friendly CW show Riverdale is about to become available to steam on Netflix, so one of the stars signed up to seductively eat a hamburger. And that, friends, is just sound and solid logic.
This precious, burger-loving angel will be coming to Netflix in 3 days. #Riverdale pic.twitter.com/uLFAL6IsWv
— Netflix (@netflix) May 15, 2017
OK, so actually there is a reason here.
The show, centered around the characters of the Archie comic series, has had a notable lack of burgers compared with its source material.
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Related: Oh? Former Disney star Cole Sprouse finally goes shirtless on ‘Riverdale’
Sprouse’s character, Jughead, is known in the comics as a particularly vacuum-esqe consumer of the ground meat product.
And that’s about all the reasoning you’re going to get. Satisfied?
The Internet, for one, is definitely satisfied:
https://twitter.com/OceanicRobot/status/864527097309614080?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Funicornbooty.com%2Fcole-sprouse-netflix-riverdale-promo%2F
https://twitter.com/katie_what/status/864536048373825542?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Funicornbooty.com%2Fcole-sprouse-netflix-riverdale-promo%2F
https://twitter.com/jjnebula/status/864208598972452869?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Funicornbooty.com%2Fcole-sprouse-netflix-riverdale-promo%2F
https://twitter.com/jia_isabel/status/864534366826909696?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Funicornbooty.com%2Fcole-sprouse-netflix-riverdale-promo%2F
This is the most Jughead thing Riverdale has done. Jughead loves burgers, not girls. https://t.co/fsIevD12Xg
— David (@chudley61) May 16, 2017
Eventually, Cole addressed his apparent “kink”:
dont you kink shame me
— Cole M. Sprouse (@colesprouse) May 15, 2017
Whatever floats your boat, Cole. We support you.
Related: Former Disney star Cole Sprouse to KJ Apa: “Notice me…Daddy.”
h/t Unicorn Booty
Captain Obvious
Ironically I was always wondering why Jughead was never seen eating a burger and now I just want to unsee it.
crowebobby
I can imagine him actually having sex with someone — male or female and loving getting rimmed — unlike most Disney too-perfect stars who look totally homogenized and antiseptic. He looks like a real person.