There are marketing campaigns, and then there’s this.
The very queer-friendly CW show Riverdale is about to become available to steam on Netflix, so one of the stars signed up to seductively eat a hamburger. And that, friends, is just sound and solid logic.
— Netflix US (@netflix) May 15, 2017
OK, so actually there is a reason here.
The show, centered around the characters of the Archie comic series, has had a notable lack of burgers compared with its source material.
Sprouse’s character, Jughead, is known in the comics as a particularly vacuum-esqe consumer of the ground meat product.
And that’s about all the reasoning you’re going to get. Satisfied?
The Internet, for one, is definitely satisfied:
Watching @colesprouse eat that burger makes me feel things that I don't understand.
— Abigal (@OceanicRobot) May 16, 2017
That video of @colesprouse eating a burger really is it for me. I've peaked as an individual now. It's downhill from here.
— icek8 (@katie_what) May 16, 2017
— JJ (@jjnebula) May 15, 2017
If ur eating a burger and winked at me like how cole killed it I'll die pic.twitter.com/6KLtmeLkES
— ?? (@jia_isabel) May 16, 2017
This is the most Jughead thing Riverdale has done. Jughead loves burgers, not girls. https://t.co/fsIevD12Xg
— David (@chudleycannons) May 16, 2017
Eventually, Cole addressed his apparent “kink”:
@michelledeidre dont you kink shame me
— Cole M. Sprouse (@colesprouse) May 15, 2017
Whatever floats your boat, Cole. We support you.
h/t Unicorn Booty