Now in its 7th season, Cristiano Ronaldo‘s underwear collection CR7 is taking a turn towards all things tropical and toucan-toned.
“I love summer,” he said at the launch, “so wanted the campaign to have a bright, vibrant, tropical feel.”
“The shoot was a lot of fun,” he says. “We didn’t take it too seriously.”
But did he take it seriously when starring in this bizarre, Black Mirror-esque Japanese commercial for a terroristic facial massager?
But we digress. Onto the underwear: