Morning goods

Cristiano Ronaldo gives the people what they want

Now in its 7th season, Cristiano Ronaldo‘s underwear collection CR7 is taking a turn towards all things tropical and toucan-toned.

“I love summer,” he said at the launch, “so wanted the campaign to have a bright, vibrant, tropical feel.”

Related: Are You Okay With Cristiano Ronaldo Stripping Down For The Mannequin Challenge?

“The shoot was a lot of fun,” he says. “We didn’t take it too seriously.”

But did he take it seriously when starring in this bizarre, Black Mirror-esque Japanese commercial for a terroristic facial massager?

But we digress. Onto the underwear: