Did Chick-Fil-A Create A Fake Facebook Profile Just To Defend Against Bad PR?

Part of taking a moral stand on an issue is, y’know, being moral. But since Chick-fil-A has become embroiled in controversy over its stance against marriage equality, the fast-food chain has seemingly resorted to some not-very-Christ-like tactics.

First there was the sudden recall of Jim Henson Creature Shop toys from their kids meals after the Jim Henson Company announced it would no longer partner with the homophobic poultry purveyor. (What about all those OCD kids desperate to get the complete set?)

Now comes word that a faux Facebook profile was created to defend Chick-fil-A from the growing number of people using social media to call out the company’s bigoted ideology. Using a stock-photo image (above) and the alias “Abby Farle,” the poster wrote on comment threads to defend Chick-fil-A against various  accusations—and toss in some bible chapters, too. (See comment thread below)

Did Chick-fil-A create Farle or is she just an avatar for some Christian soldier acting on his/her own volition? We may never know—though it’d be beyond overkill for a multimillion dollar corporation to go to those kinds of lengths to refute a single Facebook comment thread. And a Chick-fil-A representative told BuzzFeed the company wasn’t involved in the subterfuge: “We have seen this and it is not true. Chick-Fil-A has not created a separate or a false Facebook account. We don’t know who created it.”

Whether sanctioned or not, whoever did it was going against the very biblical principles they’re trying to defend. But hypocrisy is par for the course with the radical right.

More recently, a profile for Ms. Farle as a public figure has appeared on Facebook. She lists as her passions “chicken and finger puppets.”

In the 50 minutes the account has been active, its gotten more than 75 “Likes.”


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  • Charlie

    It seems a lot more likely that a fan of Chick-Fil-A created the fake profile – at most maybe a franchise owner. Whoever they were they weren’t too terribly bright.

  • jj

    HAHAHAHAH it was definitely their PR department because they paid for the unwatermarked stock image.

  • Ewoks R Us

    Yeah, you have to pay to use unwatermarked stock photos and Chick-fil-A likely already had access to the Shutterstock portfolio. My guess is PR department as well.

  • tookietookie

    The owner is Mormon and they are like Scientologists – they do stuff like this all the time. They have people whose job it is 24-7 is to infect the comments section of any negative or controversial stories on the web with supportive “I don’t see what the problem is”/”You’re bigoted against my bigotry” troll sock puppets.

  • Cam

    They claim to follow the Bible but have continually broken one of the ten commandments.

    They at first claimed that the company was not donating to anti-gay groups, then it turned out they were doing it through a middle-man type company.

    They have created a fake profile to debate against this.

    They were dumped by the Hensen company and yet claimed that THEY were pulling out due to safety issues with the toys.

    Funny how they claim that their company is religious but they have no problem breaking the commandment against bearing false witness.

    Isn’t it interesting how all these religious bigots ignore the entire Bible except for the part that supports their bigotry?

  • labman57

    New Chick-Fil-A ad campaign:
    “Finger food to feed your inner homophobe.”

  • Belize

    So I’m guessing Chick-A-Fil hired our Colin? Great.

  • Belize


    Sorry for the typo. It’s just that I’ve never eaten at something like this before. It looks like street food with air conditioning. :)

  • Belize

    Of course it’s fake. Who in their right mind would pose like THAT for a Facebook photo? Like, ewww… she looks like an “I grow cobwebs between my legs” kind of woman.

  • JAW


    The Owners are Southern Baptists… I am not sure where your info comes from that they are Mormon or like Scientologists.. Also How do you know they have people working 24/7 to infect negative stories?? I see more negative stories then positive.

    Please don’t spam the group with Trash and false statements.

  • michael

    Give me a break, of course its CFA behind it. Is some random person going to hunt down a stock photo and build a fake page just to defend CFA?

    Btw CFA is breaking 20% of the most severe sins in one swipe. Lying, baring false witness…

  • Ogre Magi

    I am soooooo sick of christians

  • Tony A

    Here’s a summary of different Biblical forms of Marriage:

    1. Polygamous Marriage
    Probably the most common form of marriage in the bible, it is where a man has more than one wife.
    2. Levirate Marriage
    When a woman was widowed without a son, it became the responsibility of the brother-in-law or a close male relative to take her in and impregnate her. If the resulting child was a son, he would be considered the heir of her late husband. See Ruth, and the story of Onan (Gen. 38:6-10).
    3. A man, a woman and her property — a female slave
    The famous “handmaiden” sketch, as preformed by Abraham (Gen. 16:1-6) and Jacob (Gen. 30:4-5).
    4. A man, one or more wives, and some concubines
    The definition of a concubine varies from culture to culture, but they tended to be live-in mistresses. Concubines were tied to their “husband,” but had a lower status than a wife. Their children were not usually heirs, so they were safe outlets for sex without risking the line of succession. To see how badly a concubine could be treated, see the famous story of the Levite and his concubine (Judges 19:1-30).
    5. A male soldier and a female prisoner of war
    Women could be taken as booty from a successful campaign and forced to become wives or concubines. Deuteronomy 21:11-14 describes the process.
    6. A male rapist and his victim
    Deuteronomy 22:28-29 describes how an unmarried woman who had been raped must marry her attacker.
    7. A male and female slave
    A female slave could be married to a male slave without consent, presumably to produce more slaves.
    and of course …
    8. Monogamous, heterosexual marriage
    What you might think of as the standard form of marriage, provided you think of arranged marriages as the standard. Also remember that inter-faith or cross-ethnic marriage were forbidden for large chunks of biblical history.

    The important thing to realize here is that none of these models are described as better than any other. All appear to have been accepted.

    So there you go. The next time someone says that we need to stick with biblical marriage in this country, you can ask them which of the eight kinds they would prefer, and why.

  • Blah, Blah...huh?

    @JAW: They employ a PR firm called Opus Fidelis, the same firm who works extensively with NOM. Please don’t troll the forum, you’re making the bridge shakier and you smell really bad. Oh, and never use the term spam again, since it’s what pays your bills. You’re supposed to be “undetected”, and here you go giving yourself away as a silly shill. K thx, bai!

  • brad

    OMG stupid and brilliant at the same time!

Comments are closed.