fashion marketing

Did You Enter Ralph Lauren’s 4th Dimension?

So this happened last night in New York City. Ralph Lauren had the fashion press convinced they were entering 4-D with this light show, projected on their Madison Avenue mansion flagship store, as produced by the wunderkinds at (the gay-owned) MKG. They also plastered their fantasy land in London at their New Bond Street location. Sure, it was one ginormous marketing exercise, but it also felt like I was at Disney World, and I’m perfectly fine with the merging of consumerism and art.

Behind the scenes: