So this happened last night in New York City. Ralph Lauren had the fashion press convinced they were entering 4-D with this light show, projected on their Madison Avenue mansion flagship store, as produced by the wunderkinds at (the gay-owned) MKG. They also plastered their fantasy land in London at their New Bond Street location. Sure, it was one ginormous marketing exercise, but it also felt like I was at Disney World, and I’m perfectly fine with the merging of consumerism and art.
Behind the scenes:
BiTGBears
The new flagship store on Madison is an instant landmark design. More great work from us gays, Thank you for sharing.
Mike in Asheville
So, Ryan, did you hate it or love it?
Hate: “So this happened…” sounds negative
“had fashion press convinced…” sounds negative
“they also plastered their fantasy…” sounds negative
“but it also felt like I was at Disney…” sounds negative
Love: “produced by wunderkinds…” sounds positive
“was one glorious marketing exercise” sounds positive
And: “I’m perfectly fine with the merging of consumerism and art.”
So what’s with all this “its great that” v. “it sucks that”? I guess it just sucks to give compliments to a “glorious marketing exercise” because merging “consumerism and art” is gauche. Or, love what Ralph Lauren but hate Ralph Lauren because he’s successful.
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Even the video clip version looked pretty f’ing fabulous. I bet the live version must have been quite wonderful — even glorious! (Well, okay, the silk preppy rep ties were boring.)
Hunter
Damn, this bitch is impressed.
JoBoy
Ha. Prague did it first.
http://www.youtube.com/watch?v=QjWJHEmFfPA&feature=player_embedded
teampahl
exactly this has been happening in europe for a while now, at museams etc… not that impressed.