AIDS AT 30

Sex, Drugs And HIV-Phobia: 10 Lessons From Early AIDS Awareness Posters

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1988 – AIDS is a White Man’s Disease
created by People of Color Against AIDS

The initial government guidelines for AIDS treatment addressed gay white males rather than the black and Latinos who faced homophobia, poverty, unemployment and lack of health care while seeking the information, testing, diagnoses and treatment they so badly needed.

The “Famous Last Words” series sought to disabuse urban people of color of the notion that they couldn’t contract the disease by quoting common, lethal misconceptions such as “I don’t need to wear one of those” and “Okay, but next time you have to wear one.” While the viewer may have heard or even uttered such phrases, the bold red lettering below underscores the lethality of such attitudes.