Though it’s already been pulled off much of the Interwebs, the “obviously fake” Sprite ad (complete with, uh, extreme effervescence) that’s been making the rounds actually isn’t that novel at all. There’s a Perrier ad that’s basically the exact same thing, and a creative agency Langelaan & Cerf came up with it in 1976. And it was real. So there.
marketing
Zaxxon Q Blaque
Wow… that’s just….. wow… I have no words. 😐 It definitely does not make me want a Perrier, but I do believe it made me gayer.
Aaron
It wasn’t even witty, it was too obvious.