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Electro duo Hurts’ new “Beautiful Ones” vid depicts antigay hate crime in reverse

The new music video from English electro duo Hurts (Theo Hutchcraft and Adam Anderson) was conceived as a “celebration of individuality,” according to the band’s official YouTube page.

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The clip, which promotes their latest single “Beautiful Ones,” revolves around a bloody hate crime: frontman Hutchcraft portrays a bewigged disco denizen who falls into the clutches of some drunken hooligans.

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In a creative decision that’s possibly a nod to Gasper Noé’s 2002 film Irreversible, the video plays in reverse, beginning with Hutchcraft’s character trembling in a car after mowing down his attackers, and beginning at the inciting incident.

Take a look: