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Does everyone have a record label now? That Justin Bieber kid is going to have his own imprint by this time next year, trust. But for now the new mogul at bat is Ellen DeGeneres, already America’s biggest brand whore (that’s not a pejorative, necessarily), who today announced she’s created something called ElevenEleven, and “Paparazzi” boy wonder Greyson Chance is her first act.
Ever since Chance went from YouTube hit to Ellen guest, rumors swirled that he signed a deal with Interscope — Lady Gaga‘s label, which is owned by Universal Music. Except Ellen says he’s signed with her label, and we can only assume hers is an imprint of Warner Music, given she is so closely aligned with Time Warner; Warner Bros. producers her daytime show.
Meanwhile, from what Ellen says, Greyson “inspired” her to create a label, and just like that, she’s got one. This is what happens when you’re a mega-brand that, ten years ago, Hollywood wanted to get rid of. Extra Bonus: Now she can sue other people!
How about we take this to the next level?
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Kyle412
Ellen is on the verge of being overexposed.
7
@Kyle412: “on the verge”? Nah, that was six months ago.
j
@7: She’sbrillianshutup.
The Artist
What a great move to branch out and explore other industry. Go for it Ellen. Spread the word. PEACELUVNBWILD!
PLAYS WELL WITH OTHERS
You go Queerty, a popular successful Gay entertainer who actually is well liked by middle America needs to be called “America’s biggest brand whore”. Like there aren’t a thousand straight entertainers doing the exact same thing???? Sometimes the bitterness and sniping at each other within the Gay community really sad…………….
Queen Kong
I don’t think that it matters that Warner Brothers produces her show when it comes to her record label; keep in mind that since 2003, Time Warner spun off Warner Music Group; it has been a separate, publicly traded company ever since.
stryker
I think she’s doing this since she missed out on Charice Pempengco, who first appeared on her show.
Now Charice is Oprah’s darling.
SuperCat
I think Ellen will be a good entrepreneur. With her natural charisma she would probably be pretty good at it.
Maybe she will become the (openly?) gay Oprah.