Ellen is only the second person to share Oprah’s cover (the first was Michelle Obama) and, of course, the first gay to do it.
And this issue is extra special: Subscribers receive the issue with the cover at right, while newsstand buyers will score the one at left. You know, so real fans are forced to buy two issues.
It’s the perfect culmination of media stars to promote a media product: Yesterday, Ellen debuted the covers on her show, the same day (in real life) that she joined The Big O in Chicago, signing some 1,000 copies of the issue (see below video).
Which means on Monday, Ellen (and wife Portia De Rossi) will be on Oprah’s show for even more publicity.