Equality California’s SB 48 New Ad Against Tony Perkins Doesn’t Go Nearly Far Enough

Equality California just made a video going after the Family Research Council for spreading lies about California’s Fair Education Act, a law which would include LGBT figures in social studies classes. The video starts and ends great, but the minute and a half in between is pretty weak, and that’s a bad thing.

The video starts by calling the Family Research Council what it is—”a hate group with ties to the KKK.” And it ends strong with a clear, succinct explanation of the California bill. In short, the social studies classes will incorporate parental input to develop an “age-appropriate” curriculum that includes the disabled, people-of-color, and LGBTs. That’s a great way to clear up the “indoctrination” propaganda spread by the FRC, the National Organization for Marriage, and the American Family Association against the bill.

But in the minute and a half between the start and the finish, they repeatedly superimpose the word “LIES” on Perkins again and again—as if repeatedly calling someone a liar makes it so—instead of explaining the truth behind his lies or repeatedly linking him to his history of horrendous anti-gay, anti-Muslim, and misogynist statements.

We definitely need attack ads that demonize our already monstrous enemies, but while we have people’s attention, we need to do much more than just call our opponents liars.

Thank goodness that election day is far away and that ads like this are cheap to produce. That means that Equality California and others will have plenty of opportunities to show voters just who wants to erase queers from the history books.