Know why it’s no big deal that CBS rejected the ManCrunch ad? And not just because the spot was stoooopid? Because homosexuals don’t even watch the Super Bowl, so refusing the ad was actually the television network’s way of saving the dating company some major change. Or so says Donny Deutsch, who’s actually become less relevant since getting his own television show.
Says Deutsch, the ad man-cum-television host, after making a reasonable point about the “slippery slope” about banning certain types of ads: “It’s hard to argue that it makes sense to reach a very targeted audience of gay males in America by advertising to this mass audience. So you can’t say with a straight face that that was a smart media buy, can ya?”
To which Dominic Friesen (billed as ManCrunch’s “co-creator,” but is really a PR rep for Bridge & Tunnel Marketing) responds: STFU, you stereotyping asshole.
Like, really Donnie. Really?
How about we take this to the next level?
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Of course, Friesen is also the guy behind AshleyMadison.com, the site that advertises itself to straight men in relationships who want to have an affair, so let’s not pretend he’s an upstanding member of society. Just a smart marketer. Which we might respect more.
(Don’t even get us started on commentator Dennis Prager’s comments, where he tries to paint the Super Bowl as good wholesome television for American families. Because the game is about selling beer, cars, and Danica Patrick’s breasts.)
Tommy
Oh no, I’ve been excommunicated from the gay community. Because I love football and watch the SuperBowl every year! Whatever should I do?
So does my Mom. Since you say only straight men who drink beer watch the SuperBowl, I guess me and my mom are both freaks!
DexO
Silly CBS, what about all the butch lesbians who can mention it to their gay buddies?
Shade
He isn’t saying gay people don’t watch. That’s putting words in his mouth. He IS saying that it isn’t a smart buy to pitch their product for a niche market to the superbowl sized audience for $2.6 million.
This reeks of trying to work up a lot of buzz without having to pay for it by spending $100K on an ad and having Larry King discuss it.
terrwill
Jon Stewart put it this way: CBS allows straight men on commercials during the Tonys, Why won’t CBS allow Gays on commercials during the Super Bowl…turnabout is fair play : P
Mike in Asheville, nee "in Brooklyn"
I’m with Tommy on this!
I love football! My dad used to get killer bleacher seats for Raider games, back when Kenny the Snake threw some of the most amazingly ridiculous throws. It was no wonder that John Madden paced the sideline taking chugs from his quart bottles of PeptoBismol.
And then the glory years of the 49ers! Got to see 3 NFC championship games at Candlestick too! And I was hardly the only faggot in attendance.
Regarding the ManCrunch ad; it is horrible. Seeing the ad posted on-line, I haven’t wasted a second to check out the web-site. Really, who’d want to? I suspected that the whole thing was a publicity stunt, you know, like flying saucer balloons with missing children.
AlanInSLCutah
It makes sense to me to have this commercial on during the superbowl. Think about it. How many sites like manhunt, men4sexnow, gay.com, etc… are host to countless “straight” men who are looking for something new? Why not put this commercial on during the superbowl? I’m sure it would grab quite a few people’s attention. If people don’t like the idea, they can use their human born ability to ignore what they chose to not want to see. I know they are good at that.
AlwaysGay
Notice how Dennis Prager leans so far to his left? He doesn’t want to be touched by a gay man. Auhhh!!! Typical heterosexual male behavior. If I had a nickel everytime I’ve experienced situations like that I would be rich.
Lying heterosexuals. These heterosexuals, Dennis Prager and Donnie Deutsch, never said anything about heterosexual ads before but now that a gay ad is in the mix all of a sudden they are against heterosexual and homosexual ads. BS! This is the stuff heterosexuals pull all the time when push comes to shove on equality. When heterosexuals see gay couples kissing in public all of sudden heterosexuals are against “all” PDAs even though they never said a word before. When gay couples want to get legally married all of a sudden heterosexuals “want” legal marriage abolished and civil unions set up instead.
to Shade: No, Donnie Deutsch and Dennis Prager said implicitly that they want the Super Bowl heterosexual-only. They don’t want to be “burdened” by seeing gay people.
terrwill
Mike in Asheville, nee “in Brooklyn”: I really never got into Football until my uncle dragged me to a game and was actually fun, went to few games til the PSLs priced him out of his seats he had for over 20 years…….. And yes you are 100% correct about not being the only Gay in at the game. “Straight guys” at the game play their own “game of touch” when they have a few beers in their system………….. :-O
jason
What about all the bisexual men that watch SuperBowl? There must be millions of them. It isn’t all just gay and straight. Surely there’s a potential for male-male interest in all the bisexual men that watch Superbowl.
Of course, bisexual men never seem to figure in the conversation between rabid gay cultists on the left and homophobic extremists on the right.
scott ny'er
@Shade: I kind of agree here. It’s not a smart buy.
If you have x amount of dollars to spend on a niche market, why would you spend a lot of that x dollars in one place… where your niche market is probably a very small amount of that audience. That means few eyes for a lots of money vs. using the lots of money over different media to get many eyes. This doesn’t sound like a good ROI. Unless your ad budget is huge and money isn’t an object. Nowadays, I highly doubt that.
terrwill
@Shade: Nail hit on directley on head……..Absolute best 2.6 Million dollars never spent………….
Cinci Chris
Deutsch is a well respected person in the ad industry, and everything he said was spot on. It’s not that it wouldn’t reach gays– he never said that– queerty just can never actually get interviews with anyone legitimate so they have to resort to sensationalism to generate traffic. It’s just that the return on investment is not worth it. You could do a lot more with those millions of dollars to actually reach your target. It’s the basic business of media buys.
Oscar
Dominic is such a queen. Again, another flamer representing gay men. And that decision of putting that ad to provoke, dumb. Unless, of course, this is precisely what they wanted: free publicity. Once again, we have no respect coming from the heteros thanks to ill-conceived decisions.
mac mcneill
I watch the super bowl. I love to watch all the tight ends running around.
I’m joking but yet the super bowl isn’t just for straights although they think only “manly men” are into sports. Guess they haven’t been reading the news where gays come out of the closets after being sport stars.
Too bad the straights haven’t figured out that their thought process is on the dumb side.
geoff
I just have to point out the fact that while the Mancrunch ad was horrible (really, they must have spent tens of dollars on it), CBS has a problem with this ad, but not the fact that the band playing the halftime show has a member who is a sex offender. Interesting.
CHIP1218
The old man who said he doesn’t want to have to explain homosexuality to kids watching the Super Bowl…but it’s ok to explain abortion to an 8 year old? WTF
Charles Merrill
Football is crunching other men, breaking bones, giving an unrealistic expectation of huge salaries to young men, brain injuries that leads to alzhiemers in later life (Mohammed Ali for example), and seperating males through hate and competition. The ad shows another way for males to act. Football gives permission for men to love one another. Of course the ad should have run.
Jayson
I love football! Every time someone hits a home run, I get up and break into the Watusi 🙂
christopher di spirito
Love or hate football (I couldn’t care less about it one way or another) but accepting Deutsch’s argument on the merits, if the issue is market ad penetration, and gays don’t watch football, is he saying football aficionados are prolifers?
How does he know this? What does he base this assertion on?
A BBG
I LOVE HAMBURGERS!
Cam
Um, within driving distance of DC there are two gay sportsbars..
PW’s Sportsbar and Grill
http://www.pwssportsbar.com
and
Nellies Sportsbar
http://www.nelliesdc.com/
And PW’s is running ads in all the papers about their Superbowl party on all the big screens etc… If gay folks didn’t like the superbowl why would bars like that waste thousands of ad dollars advertising a Superbowl party in Gay papers?? Business people…yes even gay business people don’t run ads just to support gay papers and not expect to get any customers out of it!
Sarah
I look forward to the day when sperm can be created in a lab.
nikko
Love your comment, CHARLES MERRILL. Now ‘ain’t that the truth?!
Charles Merrill
@nikko: Thanks. I borrowed “Sports give permission for men to love each other” from the late Susan Sontag.