The new Lumber Collection from Obviously is so extremely rugged and resilient that they, of course, needed an equally as strapping campaign to go along with it. The latest campaign from Obviously takes us into the woods with an Obviously model with whom we wouldn’t mind getting lost. Supplied with an axe, fire-building skills, bird conditioning techniques and a perfect physique, this model is anything but ordinary. Not to mention, he comes equipped with the new Obviously Lumber Collection. It’s safe to say we would feel more than safe in the wilderness with a guy like this.
Set in a beautiful woodland setting, the natural daylight shows each rugged cut and shape of the model’s upper body. His temperament remains cool and confident as each bird rests on his arm. The timberland background is slightly out of focus, covered in a fog-like haze. The model is also photographed building a fire late at night and staring out of his log cabin during the day. There’s something extremely copacetic about a rugged man showing off his underwear in the great outdoors.
You can see more of this photoshoot on The Underwear Expert.